CRM Marketing Planner

4 days ago

Bradford, United Kingdom Morrisons Full time

**About The Role**:
About the job - CRM Marketing Planner

It's an exciting time in Loyalty at Morrisons, we're looking for a Marketing Manager - CRM Planner to join our team. You will spend your time defining and shaping the CRM strategy, building out our customer life cycle journeys, from welcome to lapsed, for our Loyalty scheme to drive engagement whilst simultaneously driving trade for the business, ensuring our scheme communications are best in class.

Some of your responsibilities will include:

- Line management
- Manage Air Traffic Control to ensure relevant, compliant and optimised communication for customers.
- Follow processes with Finance, Customer Services and IT teams to minimise customer issues and maximise relevancy.
- Use existing customer segmentation data [and advise on enhancements] to develop and execute offers that fit for specific customer cells.
- Follow best practice to ensure all communications and activities are compliant with customer data regulations.
- Ensure the customer experience is simple and efficient.
- Follow and develop Targeted Marketing processes to ensure organisational efficiency and control.

This is a hybrid role operating over a four day working week*. This role is based at our fantastic head office in Bradford. Boasting an on-site restaurant, coffee shop, convenience and sample store, prayer room, free parking and regular company-wide events and promotions. Ideally, applicants will live within a reasonable distance of our office.

**About The Company**:
Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain.

Alive with activity, this is where decisions are made and our corporate teams make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales - always with free parking.

We host regular seasonal events and you’ll often find our suppliers on site sharing details of their latest product. We’re also committed to fundraising for our current charity partner.

Our business is fast paced and ever changing, as such we’ve lots of opportunities for you to play your part in our success. We’d love to meet you

Keep up to date with our latest campaigns, project updates and opportunities to get to know us better by clicking here

**About You**:
About you

We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who has:

- Strong understanding of Morrisons and our customers
- Strong organisational skills with an ability to prioritise a demanding workload
- Effective stakeholder management
- Ability to work with other teams effectively
- Strong work ethic with high levels of drive and personal resilience
- Strong listening skills with a positive, ‘Can Do’ attitude
- An understanding of direct marketing within a retail environment.
- Organised & able to manage numerous projects simultaneously.
- Creative thinker
- Follow, adapt and manage processes.
- Experience of HTML and data segmentation is desirable but not critical
- Understanding of GDPR principles

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