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Head of Brand Marketing
2 weeks ago
**Main responsibilities**:
- Work closely with the Head of Marketing to develop and implement the long-term brand marketing strategy
- Champion the understanding of consumer behaviours and motivations to leverage growth, delivered through consumer-driven strategy and brand positioning
- Collaborate with the Senior Marketing team on the development and production of seasonal plans, taking the lead on Brand Marketing initiatives and reporting
- Oversee the annual brand marketing calendars
- Kick off seasonal launches and brand marketing campaign plans, aligning with the wider marketing team on channel activations
- Managing the organic social media team to build highly engaging strategies and campaigns across multiple channels
- Accelerate follower growth and brand engagement in line with targets
- Overseeing the creation of successful partnerships, from paid influencer campaigns and organic seeding, to integrated influencer campaigns.
- Responsible for the performance of the external PR agency
- Collaborate with the Digital Marketing team, Ecommerce team and Wholesale team to ensure campaigns run effectively across all channels, optimising the marketing mix and deliver monthly and annual brand revenue targets
- Manage the Lead Brand Designer and collaborate with the Senior Digital Designers on marketing requirements, overseeing marketing design briefs, providing feedback on changes, and approving assets for use
- Managing brand partnerships, including charity and sustainability initiatives, creating roadmaps for each project, and communicating with the wider business
- Working closely with the Creative Director to manage brand content plans, own the brand's tone of voice, story, and visual identity
- Overseeing marketing copy and design needs, providing guidance for brand marketing assets from ideation to creation, ensuring the right product mix and aesthetic for all marketing channels
- Continually look for new marketing opportunities, ensuring that all marketing activity delivers commercial results and supports the global brand vision.
- Support the Head of Marketing and Managing Director in setting the annual brand budget. Be accountable for all budgets within your department, monitor brand marketing spend to ensure that all marketing activity is in line with the approved budgets
**Key Skills & Experience**:
- Proven success in the development and implementation of marketing campaigns
- Ability to lead, inspire and develop teams
- Experienced in building and delivering successful brand awareness campaigns
- Up to date understanding of influencer marketing, with a clear idea of whom to work with and how to make it happen
- Ability to develop and execute marketing plans
- Excellent communication and interpersonal skills
- Highly organised with strong attention to detail
- Creativity, with the ability to consistently align to the brand
- The ability to work practically as well as theoretically
- Ability to thrive in a dynamic evolving environment
- Experience working in the fashion industry
- Highly motivated, with a 'positive can do' attitude and a keen eye for detail.
**Additional Information**:
- 37.5 Hour working week
- Hybrid Working 1 day in the office 4 days WFH
- 25 Days Holiday + Bank Holidays
- Discount on products & Items