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Lead Global Marketing, Strategic Brand Marketing
2 weeks ago
**About Astellas**:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
**The Opportunity**:
As a Lead Global Marketing for Strategic Brand Marketing (SBM) Specialties, you are a key contributor to developing global marketing strategies and tactics. In this role, you also drive the execution of tactics at the global level while supporting and mentoring affiliates to localize and implement globally aligned strategies and tactics.
You will be part of an inclusive team that works to develop innovative therapies for patients.
**Hybrid Working**:
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.
**Key Activities for this role**:
- Lead the co-creation of Healthcare Professionals' (HCP) strategies, messaging, campaigns, and tactics in collaboration with Affiliates and Cross-functional Subject Matter Experts.
- Act as a key brand expert, driving brand tactics implementation with affiliates, ensuring adherence to the operational brand plan and global brand strategy, maximizing market share and revenue growth across the region, and using the wide and full range of channels needed.
- Manage the relationship with key regional experts to develop insights and services through effective engagement with key stakeholders in close collaboration with medical professionals.
- Work closely with the Global Capability Area teams, and country brand managers to generate deep customer insights that are patient-focused and reflected in the developed brand plans. Prepare status updates of HCP tactics to share with affiliate, regional, and global stakeholders.
- Partner with the Omni-Channel Strategy team to build and deploy an effective digital engagement strategy for the brand that is fit for purpose across all affiliates.
- Review and provide feedback on affiliate-level operational plans, highlighting potential deviations from the global strategy.
**Essential Knowledge & Experience**:
- Pharma sector experience with strong customer focus in multi-disciplinary, matrix, and cross-cultural settings.
- Strong sales and marketing experience in an affiliate.
- Track record of leading campaign development with excellent organizational and collaboration skills
- Proven compliance expertise to understand and comply with industry laws and relevant regulations.
- Demonstrable examples of developing, coaching, and enabling high-performance teams and proactively promoting best practices and knowledge sharing.
**Education/Qualifications**:
- Bachelor’s degree or equivalent.
**Additional Information**:
- This is a permanent, full-time position.
- Position is based in Addlestone, UK.
**What We Offer**:
- A challenging and diversified job in an international setting.
- Opportunity and support for continuous development.
- Inspiring work climate.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Types**: Full-time, Permanent
Work Location: Hybrid remote in Addlestone, KT15 2NX
