Social Media Officer

Division / Department - Media and Communications
Grade - Grade 10
Status - Full Time or Happy to Talk Flexible Working
Contract Type - Permanent
Salary Grade Range - £32,772 - £35,982
Working Hours - 37.0 Hours per Week
Shift Allowance - No
Politically Restricted - Yes
Location - Sussex Police Headquarters, Lewes

**_The starting salary for this role will usually be at the bottom of the salary range and will be pro-rata if the working hours are less than full time._**

Chief Constables' Message

We really welcome your interest in joining our Police Force. It is a privilege to lead the teams in Surrey Police and Sussex Police who continuously work selflessly and tirelessly in order to keep people in our counties safe.

We are looking for talented and inspirational people who put the needs of the public at the heart of everything that they do and who want to make a difference. If you feel you are that person then we want to hear from you.

**Chief Constable Tim De Meyer & Chief Constable Jo Shiner**

The Role & Key Responsibilities

Do you love social media so much that you have made it your career? Are you creative, innovative and looking for an exciting new role?

We’re on the hunt for a Social Media Officer to help us engage our online communities and create compelling content that helps catch criminals and keeps our communities across Sussex safe.

You’ll have an abundance of topics and stories to work with, from crime appeals, to major investigations, behind the scenes access and public safety campaigns - with the autonomy to curate and create your own content.

You will need to have experience using social media in a business capacity and to achieve specific objectives, including understanding how to use data, trends and exploit channels, to maximise reach, engagement, and views.

We’re a fast-paced organisation that utilises Instagram, Facebook and LinkedIn as our core channels, with some Snap and X content, with growing video content and plans to diversify.

We use a blend of organic and paid media and, at times, work with other police forces and external agencies to complement our campaign development and distribution, giving you a broad career building experience.

We’d love it if you had some experience of using a social media management platform to publish, schedule and report on content but equally, your experience of scheduling, publishing and reporting through native tools (such as Meta’s Business Suite), is just as valuable to us.

We support hybrid working with the role able to be undertaken from our Lewes Headquarters (your contractual working location), local police sites and from home.

Social Media Officer key responsibilities:

- Help develop and deliver the force social media content plan, ensuring alignment with organisation and communications strategies.
- Provide specialist and tactical support and advice that increases the effectiveness of Force social media channels, its content and public engagement via social media, ensuring legal and regulatory compliance.
- Create, and support the production of, quality multi-media content for online channels and train others in basic techniques.
- Analyse performance force data and industry trends to maximise reach and engagement across social media channels, utisiling data insights to recommend ways to improve.
- Help develop and deliver training and coaching to social media users across the force to enable best practice and risk awareness.
- Provide direct public engagement via Force social media channels, in line with the force’s Social Media Community Management processes, the NPCC’s Target Operating Model, and other relevant force policy and guidance.
- Be familiar with the major incident communications structure and be available to pivot into temporary roles as required.

Skills & Experience
- Minimum 3 A Levels or BTEC at grade C or proven experience in a similar role.
- Proven skills and ability to manage key social media channels in a business environment including Instagram, Facebook, TikTok, LinkedIn, X, Snapchat, You Tube.
- Skills in image and video creation using social media or mobile apps or Adobe or similar products.
- Evidence of delivering communications in a range of formats and to a range of different audiences.
- Excellent online storytelling and innovative content creation skills to adapt topics into engaging and high performing social and digital articles.
- Demonstrable skills in interpreting data analytics for multiple social media platforms using the findings for continuous improvement/maximised opportunity.
- Knowledge and experience using social media channels natively for direct publishing, scheduling, engagement and reporting in a business environment.
- Awareness, or knowledge, of social media management platforms (SMMP) such as Sprinklr, Orlo, Hootsuite, Sprout Social or other relevant management platform.
- Proactive, self-disciplined approach to tasks, with an ability to be flexible and work u