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Brand & Licensing Marketing Manager
2 weeks ago
I am pleased to be recruiting this exciting role exclusively on behalf of one of my key clients. A leading consumer business based in the North West they have a leading range of their own brands and also massive licensed Brands synonymous with their sector.
They are now looking to strengthen their Marketing team with the appointment of an experienced Brand Marketing Manager. You will be part of a dynamic and fast paced Marketing team and it's essential you have the ability to communicate well with internaland external communicators and have that 'can do' attitude towards your work.
With great people and brands it is an exciting business and role to get your teeth into. The role will have a team reporting in and so strong management experience is also needed.
The Role:
Within the role you will be responsible for the traditional marketing activity and Brand activity outlined below;
- Development of a core PR strategy that focuses on the company and the licensed brands and the corporate messaging.
- Management of Social Media strategy
- Managing all corporate messaging collateral - photography, Video, Copy creation
- Manage all internal and external communication of the brand direction and guidelines for licensor brands, incorporating the key themes, the Brand DNA and target markets.
- Manage the team in the delivery of the licensing brand plans
- Work with licensors on NPD plans and launches.
This Licensed Brand role is commutable Manchester and all areas of Lancashire
Efficient Sourcing is acting as an employment agency in relation to this Brand Marketing Manager vacancy.
