Social Media Coordinator

The University of Sunderland prides itself on sector-leading social media
distribution and digital content creation. The Social Media Coordinator role will be
responsible for collaborating with the Digital Content and wider External Relations
team to develop successful Social Media output and campaigns across all
platforms. They will communicate daily about content creations overseeing social
media campaign schedules that determine success or failure by pulling key
performance indicators. They communicate daily about content creations,
overseeing schedules that determine success or failure by pulling key performance
indicators.

This role reports to the Social Media Officer.

**Key Responsibilities**
**and Accountabilities**:

- To create and maintain a strong online presence for the University
- Plan, Coordinate, analyse and evaluate social media projects
- Keep up-to-date and implement industry trends and best social media

practice to ensure the University is communicating with prospective
students and stakeholders
- Liaise with influencers and industry contacts to boost social media

presence and increase engagement
- Work with the Social Media Officer to implement a channel strategy for

social media content
- To monitor queries and comments on social media, liaising with internal

colleagues to ensure accuracy and timely responses. Also to monitor
potential content ideas around social media responses and ensuring the
correct tone and brand of the University is maintained.
- Provide reports for Digital Content Manager using appropriate software
- Support the Social Media Officer with day-to-day running of the

University’s social channels
- To develop and implement new ideas to enhance the effectiveness of the

University of Sunderland’s various social media channels
- To contribute to the overall recruitment strategy and the overarching

communications and and marketing strategy.
- To build the number of followers and establish the University of

Sunderland’s social media channels as a go to place for sector-leading
digital content
- Work closely with the Social Media Officer to develop the University’s

presence on TikTok and YouTube
- To recommend and create new content to use across social channels. This

will involve producing content independently and working collaboratively
with colleagues
- Create content for multiple platforms including Facebook, Twitter,

Instagram, YouTube, Tiktok and LinkedIn.
- Assist the Social Media Officer with the University’s profile and

performance on sites such as The Student Room and The Access Platform
- Be involved with any other digital, marketing and recruitment duties as

required
- Act up as cover for the Social Media Officer when necessary

**Special**
**Circumstances**:
Occasional travel and out of hours work, particularly for monitoring social media
and attendance at events

Part 2A: Essential and Desirable Criteria

**_Essential _**
- Qualifications and Professional Memberships:
**_- _**Educated to Degree level or equivalent
- **_- _**Significant relevant professional experience within a similar role

Knowledge and Experience:
**_- _**Demonstrable experience of using social media to deliver part of a

wider multimedia campaign and of writing for social media
**_- _**Demonstrable understanding of the key role video and podcasting

plays in digital content for various channels
**_- _**Demonstrable experience of managing multiple social media channels
**_- _**Experience of using analytics to inform improvements and content
**_- _**Experience of using a complex Content Management System.
**_- _**Experience of developing graphics and basic animations
**_- _**Demonstrable understanding of search engine optimisation.
**_- _**Understanding of social media trends and how to maximise reach

through engaging content
- Excellent writing skills

**_Desirable _**
Qualifications and Professional Memberships:
**_Knowledge and Experience: _**
- Experience of writing for a range of marketing materials

**_- _**Experience of working in the higher education sector.
- **_- _**Experience in a social media related role for a large organisation
- **_- _**Experience of using image manipulation software such as Photoshop
- **_- _**Experience of web analytics and social media reporting tools, such as

Google Analytics, Sprout Social
**_- _**Awareness of the legal aspects of website development, including

accessibility and data protection

Part 2B: Key Competencies
**Competencies are**
**assessed at the**
**interview/selection**
**testing stage
**_Communication _**
- Delivery methods are chosen and tailored to aid understanding and

meet the needs of others
**_- _**Takes action to correct any misunderstandings or mistakes
**_- _**Checks on recipient’s understanding and acts to remedy any

miscommunications
**_- _**Adapts style in response to feedback
**_- _**Anticipates the others’ needs for information
**_- _**Adjusts the level of content to suit audiences with vary