Individual Giving Officer

2 weeks ago

Cheltenham, United Kingdom GAWA and Cheltenham Animal Shelter Full time

A full description of the role is below. There is a six month probationary period and the rate of pay will depend on experience but be between a range of £13.40 - £16.87 per hour plus other staff benefits including a work place pension and company sick pay.
This role will suit an enthusiastic, hardworking, team orientated and motivated individual who is target driven. Experience in the fundraising field is essential and a pre-requisite for the job. A full driving licence is required and an immediate start would be preferred with a closing date of 30th November 2025.
Please note that due to the expected high number of applicants we regret that we will be unable respond to those not invited in for an interview, but would like to thank all those that have applied.
**Job Title**: Individual Giving Manager
**Department**: Fundraising
**Reports to**: Head of Fundraising
**Responsible for**: Individual Giving Officer
**Working Hours**: 23.25 hours per week. 15-month contract
1. Purpose of the Role
Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.
Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.
Develop budgets and business plans and contribute to fundraising strategy.
Manage and optimise supporter experience for retention, engagement, and cross-marketing.
Analyse appeal results for continual improvement.
2. Principle Tasks
Oversee the annual individual giving fundraising calendar and campaigns from start to finish.
Plan and manage direct marketing and digital appeals, including supplier coordination.
Conduct market research and maintain awareness of trends to inform innovation.
Prepare budgets and monitor performance.
Develop donor recruitment campaigns.
Develop supporter journeys.
Develop warm programmes.
Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.
Coordinate with PR, comms, and other departments on campaign messaging and execution.
Analyse campaign performance and produce evaluation insights.
Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice.
3. Knowledge, Skills & Experience
**Essential**:

- Direct marketing and digital fundraising experience.
- CRM usage for data extract and reporting.
- Data management.
- Campaign brief writing.
- Fundraising copywriting ability.
- An understanding of effective fundraising design.
- Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.
- Supporter acquisition, retention and development.
- GDPR.
4. Competencies
Planning and decision-making skills.
Creativity and forward-thinking.
Task focus, prioritisation, and problem-solving.
Collaboration with team.
Project management.
Excellent Microsoft package skills.
Strong written/verbal communication and analytical skills.
5. Additional Info
Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities.
Driving licence.
Work in office 3 days per week. Some home working will be allowed as needed.

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