Marketing Executive

Job Description and Person Specification:
Job Title: Marketing Executive

Site Location: Head Office

Contracted Hours: Minimum 40 per week

**Salary**: £26,000

**Job Role and Responsibilities**

The Marketing Executive’s primary role is to execute the strategies and workflows of the Marketing Department. With support from the Brand Executive and Content Executive, you will execute our marketing campaigns, website updates, customer communications and driving brand awareness via PR & events. You will support content plans in line with the overall marketing strategy and wider business objectives. This is a great opportunity to work across the business and support Colony’s ambitious expansion plans.

**Goals & Objectives**

Illustrate Colony core values and strive to achieve our mission. Assist our team to achieve the following:

- Drive growth and loyalty by promoting the Colony network and Colony experience.
- Support to ensure user experience and processes are represented to the highest standard.

**Department Structure**

The Brand Executive & Content Executive will support your marketing workflow by supplying assets, photos and videos although you will also be expected to produce these on occasion. You will also work closely with our Sales Department and Community Teams to drive growth and retention. You will report to the Head of Marketing.

**Day-to-day duties**

Includes below, but is not limited to:

- Work with our 3rd party stakeholders and agencies to assist with wider marketing strategies.
- Liaise with stakeholders across the business to share output and demonstrate value in involving members and colleagues.
- Collaborate with external events clients to co-ordinate and market external events.
- Work with 3rd party contras to achieve objectives.
- Support with generating PR & marketing opportunities.
- Support to streamline operational marketing improvements.

**Content Strategy & Execution**
- Work with the Head of Marketing to execute well thought out content strategies.
- You will co-ordinate monthly Colony Mag newsletters and build a database of loyal customers and prospecting customers.
- You will support to build the Colony Mag brand into a strong marketing initiative that goes beyond monthly newsletters.
- Regularly update the Colony Mag website blog with engaging content around everything Colony.
- Using different mediums, you will create compelling members related content, getting immersed in the different industries we help facilitate as a cowork and workspace operator.
- Build paid ad campaigns across Google, Meta & Linkedin.

**Engagement**
- Drive engagement by creating compelling, inspirational workspace related content.
- Drive organic growth through interesting thought leadership content across all forms of media.
- Support re-activation strategies to engage with existing Colony members and nurture current Colony members.

**Events**
- Assist the Events Coordinator with marketing in relation to Colony hosted members events.
- Support establishing Colony as the market leader in professional events in Manchester.
- Track the effectiveness of events marketing strategies, with a strong focus on social engagement.

**Collaboration**
- Collaborate and develop new relationships with our community.
- Drive and encourage collaboration across our members network and portal.
- Collaborate with Colony Card partners to promote comarketing relationships.
- Collaborate with the wider marketing team to promote marketing initiatives.

**Experience & Requirements**
- Experience with CRMs
- Proficient in English with strong written and verbal communication skills.
- Ability to manage multiple projects efficiently.
- A basic understanding of using Adobe Creative Suites.
- Experience managing business social media accounts on Instagram, LinkedIn, X, Facebook, Tik Tok.
- Thrive in a fast-paced environment while maintaining excellent attention to detail.
- Strong communication, organisation, and project management skills
- Demonstrate integrity, dependability, responsibility, accountability, self-awareness, work ethic, and empathy.
- Passion and understanding for Colony's mission and values.

**All other tasks, as needed, related to marketing.**

Pay: £26,000.00 per year

**Experience**:

- Copywriting: 1 year (required)

Work Location: In person