Social Media Executive

Shiko Group is looking for a full-time Social Media Executive to join our marketing team which produces all content for our hospitality venues and its associated social media platforms: websites, Instagram, LinkedIn, Facebook, X and TikTok

You will have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media and Digital Marketing landscape - including content ideation & optimisation, publishing algorithms, building, and engaging communities, social listening, and reporting, planning and execution of socially-led campaigns.

Your thirst for knowledge ensures you understand the latest technologies impacting key global platforms and deliver results with a drive for testing and learning. Attention to detail is of the utmost importance to you, guaranteeing flawless execution of social activities.

Working within the marketing team, you will collaborate closely with all internal departments - OPs, sales, and finance to support the company strategy, and implement and deliver successful digital presence.
- Support the Marketing Manager to develop and implement social media strategies and campaigns that align with each venues branding and business goals.
- Analyse social media data and insights to track performance and make recommendations for improvement
- Help to build highly innovative and inherently social campaigns for all key projects, that are insight-led and resonate with our target audience & community, driving reach and engagement
- Find new and exciting ways to engage with our customers in the social space

Create
- Develop social media ideations and creative concepts
- Create and curate engaging content for social media posts, including text, images, and videos
- Planning, implementing and executing social content shoots
- Write and proofread engaging copy with exceptional spelling and grammar.
- Have the availability to make changes, tweaks and adjustments to graphic works
- Supporting other communications activities

Engage
- Monitor & respond to social media channels for customer enquiries, comments, and feedback
- Cultivate and nurture relationships online, proactively engaging with relevant individuals, and groups to grow our community.

Report & Monitor
- Strong appetite to hit targets by monitoring performance regularly to understand the effectiveness of strategy and creativity, and making recommendations for continuous improvement
- Report KPIs to the Marketing Manager.
- Keeping up to date with social media trends, advancements and best practices and implementing as appropriate into monthly strategy

This job description is not exhaustive and other duties and responsibilities of a similar level and nature may be required from time to time.

Skills & Experience:

- Previous experience in a social media role, either for a company or significantly growing your own social media presence
- Excellent knowledge of Facebook, Instagram, X, TikTok, LinkedIn and Pinterest and their respective audiences.
- Proven experience in the development and production of creative, engaging social content
- The ability to work with image & video editing software (Adobe Creative Suite)
- Experience in updating websites
- Familiarity with social media management tools
- Have an eye for aesthetic content that aligns with our brand
- Strong understanding of social media KPIs
- Have a test-and-learn mindset.
- Demonstrate a strong work ethic and willingness to learn; enthusiasm is a must
- Ability to interpret, prioritise and deliver actions with sharp attention to detail
- Have a love of brands and social media, and the desire to push boundaries and test new & exciting content opportunities
- Excellent interpersonal skills and effective communication skills
- You are comfortable working independently and taking ownership of strategies and campaigns.
- Expertise or at least a genuine interest in the hospitals industry.

As a Social Media Executive, you will play a crucial role in enhancing our brand presence on various social media platforms. If you have a passion for social media marketing and are eager to make an impact, we would love to hear from you.

**Job Types**: Full-time, Permanent

**Salary**: Up to £28,000.00 per year

**Benefits**:

- Company events
- Discounted or free food
- Employee discount
- Gym membership

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- social media: 1 year (preferred)

Work Location: In person

Reference ID: SHIKOMARK