Senior Digital PR Executive

**Reporting To**:
**Alice Walker-Gibbons**:
**Digital PR Lead**:
**Department**:

- Digital PR

We’re on the lookout for an experienced Senior Digital PR Executive looking to make their next move in a growing digital agency based in Manchester.

The Senior Digital PR Executive will be responsible for leading strategies on some of our smaller accounts and generating relevant coverage through both campaigns, newsjacking and press office tactics.

The Senior Digital PR Executive will also be responsible for drafting press releases, conducting data analysis, briefing creative teams and working alongside SEO teams.

You will ideally have a track record of executing successful Digital PR campaigns that have had a positive impact on driving website traffic and rankings.

**Duties and responsibilities**:

- Monitoring the news agenda to identify newsjacking opportunities
- Ghostwriting quotes and comments on behalf of clients
- Monitoring and replying to media requests
- Drafting press materials and engaging campaign content
- Creating targeted media lists
- Leading the outreach strategy
- Forming strong relationships with both journalists and clients
- Creative ideation to discover new and interesting content angles that excite clients and the press
- With the support of the senior team, you will be responsible for some of our smaller accounts, including the delivery of KPI’s and client relationship management
- Working alongside other delivery channels, particularly SEO, Content, Data and Creative

**Skills and specification**:

- Desirable - two to three years of working in PR either in an agency or in-house
- You’re well versed in Digital PR tactics and the modern media landscape
- You understand terms such as organic visibility, reactive newsjacking, and proactive/ product PR
- Knowledge of SEO best practice and a drive to learn more in this area
- Curious - You have a keen interest in current affairs, breaking news and trend cycles, helping to place clients at the heart of these conversations
- Creative - You have a creative flair and enjoy out of the box thinking
- Communication - clear and confident communication skills both internally and externally
- Attention to detail - Your grammar skills should be impeccable with an attention to detail in press releases.
- You are comfortable chatting with clients and want to develop your skills in this area
- Demonstrable experience in securing notable press placements
- You are confident in spotting a good news angle or story and presenting this back to the team
- You are comfortable leading internal meetings
- Not essential, but a plus is you have experience of working with influencers
- An organised and positive person who willing to learn, and open to new ideas and ways of working
- Someone who wants to contribute effectively and work as part of the team
- Someone who is open to training and development, who wants grow with us as we build the department

**Explore the role**:

- Job Description
- Career Progression
- Company Benefits Package
- Your Team

**Our Benefits**:
**Why Join Us**:
**Private health and dental care**:
Opt-in to enjoy private Bupa health and dental care.

**50% off your gym membership**:
Whether you're already a gym bunny or need that extra push to get yourself on the treadmill, we can help make it that little bit easier.

**We're Perkbox members**:
We're passionate about supporting the overall well-being of our team. Enjoy 120 flexipoints to spend however you wish on a variety of perks.

**Hybrid Working**:
We offer our team flexible working schedule with an office rota.

**Full day off on your birthday**:
Happy birthday to you

**Yearly company trip**:
If company goals are achieved, #TeamEmbryo are whisked away on a company trip. In 2024, we spent three amazing days in Marrakesh