Head of Digital Marketing

2 days ago

West Yorkshire, United Kingdom Forward Role Full time

Head of Digital Marketing

West Yorkshire

Up to £60k + Bonus + Benefits

Hybrid Working (3 days a week in the office)

We have recently partnered with a Luxury Online Retailer based in the West Yorkshire region who are looking to bring in a Head of Digital Marketing to join an existing digital performance team. Do you have experience of dealing with a large volume of productsin a retail environment? And do you have you have experience of working with performance marketing channels across search marketing? If so then this is the ideal role for you as you’ll be leading the strategic vision for how the business acquires new customersthrough paid search, shopping, paid social, affiliates, display and CRM marketing. You will have a team at your disposal and also external agencies supporting with the day to day implementation of your strategy, both of which who you will directly manage.

As the Head of Digital Marketing you will be responsible for:

- The performance and strategic direction of the Digital Marketing Team across search marketing - PPC, shopping, paid social, affiliates, display and CRM marketing
- Driving the performance of the internal digital team and also external agencies to maximise ROI on digital spend
- Achieving weekly targets, forecasting quarterly and yearly budgets, and modelling out how media costs are spent efficiently by attributing across multiple channels to acquire new customers
- Line management responsibility for four direct Managers in their respected channels across of a Digital Marketing, CRM, Trading and Senior Data and Insight.
- Work closely with internal marketing stakeholders to generate wider marketing campaigns which outlines traffic acquisition, product selection, user journey, creative execution
- Plan digital support for broader branding campaigns through Social, YouTube, retargeting with attribution modelling to measure marketing effectiveness.

As the Head of Digital Marketing you will have the following skills and experience:

- 5 years’ experience working in a senior digital role, with previous hands on experience of channel management across PPC, Display, Affiliates, Paid Social, CRM
- 2-3 Years in a Retail focused role
- Team management and development experience
- Highly analytical, commercial and action focused
- Experience of GA and Adobe Analytics
- Excellent stakeholder management skills

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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