Marketing Executive

**Marketing Executive | Job Description**

**Job Title**:Marketing Executive

**Reporting to **PR & Marketing Manager

**Salary**:Negotiable, depending on experience, up to £24,000

**Hours**:37.5 per week

**Location**:Norwich city centre. Office based role with the option to work two days per week remotely, following a successful three-month probation period

**Holiday**:20 days p.a. plus English Bank Holidays

**Pension**:Up to 4% Employee contribution with a matched up to 4% Employer contribution

**Notice Period**:One month after a successful three-month probation period

**Other**:Statutory entitlements

The role of Marketing Executive is a varied and exciting role, requiring strong creative writing skills, and a good eye for brand and design. A large part of the role is building relationships with tourism businesses and stakeholders across county, so this is a rewarding role for anyone who enjoys networking, meeting new people and attending events - from conferences to Christmas Markets

**Role Summary**:
This is a creative role, responsible for delivering on-brand communications and campaigns for ‘Norwich, the City of Stories’, and reporting to the PR & Marketing Manager. Working largely on **VisitNorwich, **this includes the management and writing of the **Norwich, the City of Stories blog**, content creation and website maintenance for visitnorwich.co.uk, yearly production of the Norwich Map, management of our bi-weekly consumer newsletters and monthly VisitNorwich Investment Partner e-newsletters, and delivery of visitor campaigns both on and offline. The role also includes account managing and recruiting tourism businesses to VisitNorwich’s membership scheme and building relationships with the Norwich and Norfolk businesses we work with. The role will get involved with wider BID projects too, such as Love Light Norwich festival marketing, city dressing, and our newest project Work In Norwich (WiN). This is an exciting fast-paced job with huge variety, and city-wide impact; through it all, this role helps ensure our tone of voice is consistent, and that the ‘Norwich, the City of Stories’ brand shines on a multitude of platforms.

**Key Tasks**:

- Delivering VisitNorwich visitor campaigns, both on and offline. Working in consultation with the wider marketing team, you will help project manage and deliver campaigns for local and domestic visitors to Norwich, taking into account the latest travel trends, industry news and stakeholder activity. You’ll be working across platforms, with a large focus on visitnorwich.co.uk, and with support from the Digital Exec on owned channel distribution
- Taking the lead on content managing the Norwich, the City of Stories blog within visitnorwich.co.uk. Planning ahead in good time, being mindful of seasonality and travel trends to write content that promotes Norwich positively, meeting the needs of prospective visitors in their research and consideration phases
- To write and deliver VisitNorwich bi-weekly B2C e-newsletters promoting Norwich and VisitNorwich Investment Partners to a local and national audience: growing and maintaining our mailing list, reporting monthly on open rates, click through rates, audience size, and best performing content
- To undertake the main responsibility for planning and producing the Norwich Tourist Map, including generating income through advertising sales, commissioning design and print, and managing distribution via an external agency
- Lead on writing and distributing the VisitNorwich Investment Partners monthly B2B e-newsletter with industry (VisitEngland & VisitBritain) and VisitNorwich/BID news and opportunities. Supported by the PR & Marketing Manager
- Support the recruitment and retention of VisitNorwich Investment Partners (membership), including managing recruitment campaigns and ensuring relevant literature is maintained to the highest standard
- Stakeholder management, both of VisitNorwich Investment Partners (including proactively selling Investment Partner membership, digital advertising, and general account management), BID levy payers, external agencies, and industry bodies (such as VisitEngland and Visit East of England).

**Other**
- Supporting wider Norwich BID marketing projects on copywriting, proofreading, and design
- To work with 3rdparty agencies to support the maintenance and ongoing development of visitnorwich.co.uk
- Organising, running, and reporting competitions with VisitNorwich/BID and 3rdparties
- Undertaking copywriting and proofreading for VN owned channels and 3rd party marketing campaigns, including adverts, editorial and website pages
- Supporting the Digital Marketing Executive with social media content creation and calendar, taking into consideration tourism trends and Investment Partner updates
- Keeping up to date with relevant local and national industry news, and VisitNorwich Investment Partners for use in planning digital, print and campaign content
- Working with market