Ecommerce Product Manager

2 weeks ago

London, United Kingdom Major Players Full time

Key Responsibilities
- Deliver effective e-commerce product (merchandise and music) strategies across a wide range of frontline and catalogue artists.
- Work with the artists, label a&r, creative teams, the central design and print team and 3rd party merchandisers to develop artist merch ranges.
- Develop & deliver D2C merchandise calendars for artists across the labels roster that deliver incremental revenue and deliver the best possible customer experience to our fans at all times.
- Manage the labels eCommerce always on merchandise strategy ensuring artist stores remain active outside of the traditional album pre-order and release cycle.
- Where required, explore and close eComm merch artist deals directly with the artists, looking for opportunities with every artist from developing to established.
- Work with the central eCommerce team to launch product drops and store builds in line with eComm best practice.
- Work closely Label Marketing and CRM to optimise marketing across all campaigns ensuring products are appropriately marketed and are part of wider artists campaigns.
- Track ROI and campaign effectiveness. Report sales trends and store activity, identifying pitfalls and sharing learnings for future campaigns.
- Work with the central e-CRM team, demand marketing & media buying teams to ensure

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