Senior Strategist

**Introduction to Ogilvy**:

- F1 are the pinnacle of motorsport and put on the largest annual global sporting event, delivering 23 races across 5 continents. They have over half a billion passionate fans watching and attending races, as teams and drivers push the boundaries of human performance and technological innovation.They are over 70 years old but have more recently embarked on a journey of business and digital transformation to modernise the fan offering and unlock the true value of the sport. They have launched new and digital ways for fans to engage - including a Netflix series, an OTT live streaming service and gaming products - and have invested in building a direct relationship with the fans.**What we do**
- Ogilvy was appointed as the F1’s fan engagement agency in 2018. Since then, we’ve crowned five world champions, established a direct relationship with millions of avid and new fans around the world, served fans with content and experiences that draw them deeper into the sport and importantly for our client, increased the value of the fan base.What started as a humble acquisition and CRM programme has grown into delivery of a multichannel engagement programme, brand marketing and fan experience.We support f1 with a very strong, multi-disciplined Ogilvy team. Our services include, but are not limited to, brand/experience/content/data strategy, social and PR, UX, product branding and promotion, creative, production, campaign management and MarTech consultancy.We’re very proud of the relationship and what we’ve achieved with our client. It has delivered significant business value and has been highly recognised by the industry, picking up awards at the IPA, Effies, Marketing Society and DMA.**Your Role at Ogilvy**:

- We want someone that can help design and implement best in class digital fan experiences and journeys that unlock value for the fan and F1. You will need to have a strong understanding of F1’s business model and help them to identify and convert growth opportunities, working collaboratively with the client and agency team to do so. You will play a vital role in finding the human insights and behaviours that drive the fan community, so we can build experiences and communicaitons that best support them.You will join a multi-discipline strategy team, including an editorial/content planning directior, data strategy director, experience strategy director, and work closely with the Strategy Partner on the account. You will also be supported by some of the best talent in the building, from account management, project management, creative, design, UX, behavioural science and MarTech.You will work across all our key workstreams, but will have specific responsibility for:
- Omni-channel strategy and execution
- Next best action planning
- Acquisition/upsell/retention/win-back journeys
- Build automated journeys based on fan profiles and triggers
- New experience design
- F1 membership programme
- In your role, you will be guiding some of F1’s key engagement and monetisation programmes.Desired qualities and capabilities:
- Have a methodical and systematic way of working, that results in evidenced based recommendations that can be easily communicated to the client and team
- Have the ability and appetite to help grow the account - supporting the business lead and create growth opportunities through strategic recommendations
- Experience with sports brands and fan engagement is desirable, but not mandatory
- Be a bit of a marketing/digital geek, sharing best in class examples from other brands and being across the latest tech that can power better experiences
- Love what you do and be a good, fun person to work with

**Strategy at Ogilvy**
- At Ogilvy, we believe that giant ideas create giant value.-
- As a team of experience, social, data, UX, creative, PR and media strategists, diversity of thought, outlook and experience is our superpower, but we all have a common ‘No Filter’ approach to what we do.**A No Filter Strategist**

Knows that being on top of something is actually getting to the bottom of something.- Is passionate about deconstructing human behaviour to get torevelations around how people work.- Can distill broad layers of thinking into incisive originality.- Has no tolerance for complexity and nonsense.- Can convey human truths with a sense of drama and fascination.- Sees the value of working with diverse groups of people yet believes that there’s more than unites us than divides us- Is brave enough to challenge and imaginative enough to take leaps in their thinking.- Demonstrates a constant thirst for a better answer.- Isn’t afraid to speak the truth and to call it when it isn’t good enough.- Has the courage to be imperfect and sees value and potential in imperfections.Recruitment fee for Isabelle Duval Community Strategist for Social and Content team