Digital Marketing and Communications Manager

Hybrid role in Kent. Competitive salary.

The JIB sets the standards for employment, welfare, grading and apprentice training in the electrical contracting industry. Our members benefit from a 'one-stop-shop’ which takes care of employment matters, a comprehensive health and benefits scheme andaccess to markets other contractors cannot reach. They are looking for a new Digital Marketing and Communications Executive to increase their reach and raise their engagement effectiveness. You could be part of a small but dynamic team making a differencein the electrical profession.

Role Purpose:
To lead on planning and managing marketing activities for the company in line with the strategy and communications plans of the JIB and ECS (for England, Wales and Northern Ireland)

Role objectives
- An integral part of the Team helping to promote the positive, exciting opportunities in a highly digital sector with focus on future skills and low carbon technology
- Engage with the electrical contracting industry and wider electrotechnical industry organisations to increase participation for both JIB and ECS through digital resources
- Deliver compelling messages to individuals that support increased demand for ECS accreditation and companies to support JIB membership and promote use of digital platforms
- Work with a range of partner organisations to raise support for and the profile of ECS accreditation and JIB company membership
- Undertake a proactive role to support the wider industry, highlighting the development routes for ECS and encouraging wider interaction from non-traditional sectors
- Protect the JIB and ECS brands

Key responsibilities will include:
General
- Leading on all general marketing activities for the JIB and ECS to support the strategic objectives of the organisation
- Evaluating the effectiveness of marketing activity and events and compiling evaluation reports for the JIB and ECS Boards and Committees
- Managing social media accounts and campaigns for JIB and ECS
- Securing feedback, testimonials and case study material for promotional activity
- Work with the parties to the JIB (ECA and Unite the Union) to increase levels of collaboration and engagement with contractors, training providers and operatives
- Researching new markets to identify demand for new and existing events and opportunities with partners and stakeholders
- Building client relationships to promote ECS Check systems digital platforms

Marketing
- Lead on the development and maintenance of the marketing content on the JIB and ECS website recognising its importance as the company’s primary marketing tool
- Lead on the creation and publication of digital marketing material
- Creating a wide range of marketing materials, which could include leaflets, posters, blogs and online articles, and newsletters as part of integrated software systems
- Planning and implementing marketing campaigns including videos and webinar series
- Writing and proof-reading copy
- Working with the JIB Head of Membership to manage and develop JIB member and prospect databases including the development of segmented mailing lists using the CRM or other resources
- Monitor and report on the effectiveness of marketing communications/campaigns
- Ensure effective internal communication to ensure the JIB staff are aware of marketing initiatives
- Analysing and developing potential strategic partner relationships that assist with company marketing
- Conducting market research, for example using customer questionnaires and focus groups
- Monitoring competitor activity

Events management

Leading on aspects of administration of the events, to include:

- Work with the JIB and ECS staff to secure venues, schedule dates, assist with speaker invites, arrange audio-visual requirements and manage the marketing and invite lists for JIB / ECS events (including webinar or online events)
- Arranging for catering and refreshments at the events and social functions
- Making arrangements with speakers, VIPs and guests for their travel, accommodation, remuneration, biographies and presentations, etc
- With JIB Administration team, arrange necessary printing event materials
- Preparing delegate packs and papers in association with the JIB and ECS staff team
- Working with the Head of Membership to determine strategy for JIB events
- Working with Head of Head of Growth to determine strategy for ECS events
- Leading on the marketing of conferences / forums to delegates
- Working with design agencies as necessary