CRM Manager

3 days ago


Leeds, United Kingdom Pharmacy2U Full time

Role - CRM Manager Location - Leeds Salary - £40,000 per annum About Us Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery. Our aim isto further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams - "come and join the rocket ship"- CEO Mark Livingstone. Role We have a fantastic opportunity, for a CRM lead to join out our group customer retention team. In this newly created role, you will shape, plan, execute and measure best-in-class retention campaigns across multiple channels to drive engagement and retentionof our customer base. You will collaboratively work closely with our content, trading, marketing and development teams, to ensure a seamless journey, customer experience and conversion. An exciting time to join our rapidly growing business **Responsibilities**: - Defining segments through rigorous a test and learn approach, whilst growing trigger campaigns and programme revenues - Forecasting revenue targets by campaign and period to ensure strategic business and commercial objectives are met including CTR, CTO, & CVR KPI’s - Work with our data and technology partners relationship, ensuring the technology is being used to its full potential - Keeping up-to-date with wider digital media trends and developments, bringing fresh ideas to the business - Creation and delivery of Retention campaigns to key customer segments (on time and to budget) - Growth in website/app traffic, increase retention, frequency of shop and customer lifetime value - Test & learn programme across all channels, existing and new, to optimise spend, reach and ROI - Enhance the brand impact, values and key messages across all digital touchpoint - Create robust measurement framework **Skills**: - Degree or equivalent ideally in a Marketing related field - Experience with analytical tools (Google Analytics, Facebook Business) Understanding of GDPR and CRM specific data regulations and how to work with this across digital channels. - Excellent oral, verbal & written communication skills and strong proficiency in Microsoft Excel and Word - Strong analytical, technical & mathematical abilities - Ability to operate at both strategic & operational levels - Results driven and comfortable working in a very fast paced environment - Prior experience building and managing customer retention/loyalty programme - Data-driven and decision making - Creative eye for detail (imagery, copy, style-guide) - Good judgement and confident decision maker - Strong communicator; selling an idea, internally and externally - Resilient and organised What we will offer you - 25 days annual leave increasing with service plus bank holidays - Occupational Sick Pay - Brand new head office at The Springs, with discounts on leisure facilities close by. - Contributory pension - Employee discount site. Plus 25% discount on staff health and beauty purchases - Social events throughout the year - Free onsite parking and refreshments as well as a Cycle to work scheme - Employee Assistance Programme (includes Online Health and Wellbeing Resource) Key Words - CRM, CTR, CTO, CVR, campaigns, content, customer journey.



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