Paid Search Executive

**Role**

**Paid Search Executive**

**Salary**

£30,000 - £35,000

**Department**

Marketing

**Location**

Smeeth Ashford Kent

**Reports To**

Senior SEO & Website Manager

**Purpose**

Responsible for the management and execution of paid search activity for the Global business to drive user growth and increase commercial revenue.

With a focused sales approach, provide direction on planning and delivery, consistently reviewing and optimising campaigns across all paid channels and search engines within budget and provide tracking and reporting on KPI’s.

**About The Company**

Our client is the global personal relocating specialist assisting people when they move nationally or internationally providing certainty and peace of mind for those seeking new challenges elsewhere. The company is a dynamic global company that is dedicatedto relocating their discerning customers so that they can concentrate on getting on with their lives.

The company was established in 1996 by a dynamic and driven management team and has since grown to be the leader in its industry. The company has established a global network of operations serving the global relocation community and has plans to aggressivelygrow this further.

**Responsibilities**

**Key responsibilities and tasks**:

- Offer demonstrable experience to run paid search campaigns utilising Good Ads, Microsoft Ads and Paid Social Channels.
- Establish strong working and communication processes
- In-depth understanding to effectively manage paid search strategies.
- Manage display and video placement lists through Google Ads and through other contextual advertising platforms.
- Develop new, innovative and engaging strategies for maximising web presence with special attention to targeting specific customer audiences drive sales and increase revenue.
- Keep pace with search engine and PPC industry trends and developments and report updates as appropriate to Marketing Team.
- Understand and manage digital marketing affiliation & specialist (retention) and marketing analysis with a view to expand presence.
- Paid Social media strategy development, creation, optimisation and monitoring.
- Manage external landing page platforms.
- Campaign reporting on a monthly and ad hoc basis depending on internal stakeholder requirements.
- To develop a strong understanding of company services/products, competition, industry, marketing goals and objectives.

**AD-HOC: Any duties deemed necessary and/or at the request of First Line Manager or any Senior Manager/Director of the Company.**

**Health and Safety**:

- Requirement to comply with Company Health and Safety Policies and procedures.

**Appearance**:

- Maintain a smart and professional appearance at all times.

**Key Performance Indicators**
- % Growth against target in assigned region.
- No. and % of target meetings established each week new/existing clients.
- No. and % of target calls achieved each week new/existing clients.
- No. and % completion of target stand/POS/leaflet distribution weekly.
- No. of potential clients contacted.
- Efficiency of route planning to cover geographical area.

**Qualifications**
- Full clean driving license.

**Competencies & Experience**
- 2+ years’ experience in driving successful paid search campaigns.
- Proficiency in Microsoft Office.
- Experience with website analysis using variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience with popular PPC ad platforms (Google Ads, Microsoft Ads, etc.)
- Proficiency in managing moderate to large scale PPC accounts
- Google Ads/Microsoft Ads certification an advantage
- Proven track record of successfully managing multiple projects simultaneously
- Excellent communication skills with high energy and enthusiasm to target and engage potential customers

**Personal Attributes**
- Pro-active, self-motivated, energetic and self-driven in working style and approach
- To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients
- Confident communicator with proven effective listening skills
- Ability to engage and influence with credibility across all aspects of business and market analysis, cross-culturally and articulate and present clearly
- Teamwork ability to offer strong contribution on both divisional and/or cross-divisional / cross-Group management level to ensure market and customer segment developments
- Highly organised individual able to prioritise with exceptional problem-solving skills and ability to multi-task
- Analytical
- Tenacity - the ability to overcome obstacles while remaining both diplomatic but firm and resolute on achieving results and objectives
- Business knowledge - sound grasp of the company’s plans and operating environment with ambition to positively influence this.

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