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Events Marketing Specialist
2 weeks ago
Content Guru is a world-leading CCaaS provider. Through our leading technical solution **storm **we support businesses across the globe to provide seamless, omni-channel customer engagement. Due to our continued global expansion, we are looking for a talented Events Marketing Specialist to join the team. Based in our Bracknell head office, the Events Marketing Specialist is responsible for marketing the Content Guru proposition to customers and prospects through a series of tradeshows, conferences, webinars, summits and closed-door executive events and roundtables.
**As an Events Marketing Specialist, your responsibilities will include**:
**Event Planning**
- Plan and manage a series of customer and prospect events to boost Content Guru’s thought-leader status and brand awareness in the Contact Centre market.
- Work with the Marketing Director to improve Content Guru’s events programme; new events for consideration, new event partners, and innovative ways to reach our target audiences to generate interest pre-and post-event.
- Support the maintenance and calendar of events for sales and wider-team visibility of upcoming activities.
- Manage all events to an agreed budget and negotiate contracts for lowest cost and highest exposure.
**Event Execution**
- Work with the team to deliver on the timely execution of pre-and post-event campaigns designed to generate interest around our offering, and ultimately result in active opportunities which will drive pipeline and closed revenue.
- Work to execute on all creative and logístical elements of events, working either with 3rd-party event organisers or as the organiser, so that event activities occur as planned and on time. Work with 3rd-party suppliers (beyond event organisers) to deliver all ancillary activities needed for an event.
- Work closely with our Business Development Team to support the Content Guru event calendar; to drive pre-event and post-event meeting and one-to-one demonstrations.
- Manage speakers, organisers, stand builders, suppliers, and delegates/attendees, and conduct post-event evaluations.
- Work closely with the wider marketing team to integrate the Events program into wider quarterly plans.
- Manage the post-event follow up with the Business Development Team and monitor and report the ROI of each event to assist in the decision making process for future events.
- Work with the wider marketing team to utilise their experience and assistance in terms of local execution where appropriate.
**Internal Support**
- Provide regular updates to marketing management on project/task progress, along with aggregate reporting on performance of events and subsequent engagement with leads.
- Support the sales department with full briefings on upcoming events and plans to drive attendance and meetings and demos booked.
- 2-5 years' experience of managing an Events program within a marketing function.
- A proven ability to motivate others.
- Confidence in communicating with multiple stakeholders.
- Good written and spoken communication, can showcase an ability to articulate technical concepts into straightforward language.
- Good presentation skills.
- Good attention to detail and organisation.
**About the Company**:
Content Guru is the largest privately owned provider of Contact Centre as a Service (CCaaS) in Europe. We have grown to have offices in the UK, US, Netherlands, Germany and Japan, and our award-winning proprietary cloud services now power some of the largest organisations across the globe. Operating in sectors ranging from utilities and travel through to finance and government, our clients include UK Power Networks, Rakuten, Rightmove, Interflora, Sodexo, and the National Health Service (NHS).
We take pride in our core beliefs of teamwork, quality and agility. Time and again, this ethos has been reflected in our high-quality products and our aptitude for providing quick, responsive solutions to our customers. With a core staff of intelligent and passionate individuals, we are looking for new members to continue upholding our beliefs and to catalyse further successes as we expand on a global scale.
**Content Guru knows that inclusivity drives innovation. We are an equal opportunity employer with an inclusive workforce of every race, gender, religion, orientation, or disability. We’re devoted to people, and nurture talent and development through the Rising Star and Women in Tech programs.
