Marketing Co-ordinator

**Marketing Co-ordinator (20 hours per week)**

**Based in Milton Park, Oxford/Home**

To lead the marketing function for our award-winning nursery group, and deliver integrated campaigns across media platforms to promote our strong brand offering, and drive growth for Toad Hall Nursery Group within a highly competitive market. You will need to build external marketing relationships and ensure targets are being met both nursery and company wide. Strong marketing knowledge and skills in all social and online media platforms, event planning, and creating promotional material is essential, along with a desire to continuously look at new ways to deliver a brilliant brand experience to our audience.

**We offer the following amazing benefits and opportunities within our established nursery group**:

- A competitive salary package, including pension and occupational sick pay
- 50% staff discount on childcare places
- 25% childcare discount for one family member too
- Birthday day off or Christmas shopping day
- Inspiring training and career development with a growing company
- Opportunity to gain further qualifications
- Company Bonus Scheme
- Employee Assistance Programme (EAP)
- Increasing annual leave with each complete year of service up to a maximum of 33 days (including Bank/Public Holidays)
- Opportunity to purchase additional Holiday
- Paid time off for dependents
- Discount and savings at over 1,500 retailers through PerkPal
- Monthly staff recognition scheme
- Annual Christmas party for all Toad Hall Staff

**Key tasks and responsibilities**:

- Develop marketing campaigns that deliver a strong brand experience to engage our target audience and increase occupancy rates in the nursery group.
- Understand the best media channels and platforms to cost effectively deliver the right message and use social media to actively research alternative means of promoting our nurseries.
- Produce brand guidelines according to the current branding for the Company and ensure a consistent approach across all media communications. Oversee the development of all marketing campaigns Company wide and site specific in line with the branding of the Company.
- Conduct research and analyse data to identify and define audiences through different mediums. Compiling financial and statistical information for each nursery setting and as a company. Regularly reporting findings to the Company Directors.
- Using initiative to devise and present ideas and strategies to the Company Directors.
- Carrying out promotional activities, both internally and externally in line with the industry climate.
- Writing and proofreading creative copy of all marketing literature.
- Ensuring the Company website, Day nursery, Google and other reviews are in line with Company targets.
- Producing internal marketing literature to align with our organisational culture.
- Monitoring and comparing the performance of settings based on events carried out.
- Coordinating nursery marketing events such as Company wide Open days, Baby programs, and nursery specific requirements to support growth strategies.
- Liaising with marketing reps in each nursery, including regular cluster meetings.
- Carrying out a mystery shopper role across all of our sites and compiling first impressions of the nursery (interior + exterior).
- Working in conjunction with the Recruitment Assistant to promote marketing initiatives across the nurseries via social media platforms.

Please note that this role profile is not exhaustive and you may be required from time to time to undertake such other duties as the Company may reasonably require.

**Your qualifications and experience**:

- Previous experience of working within Marketing
- Excellent written and verbal communication skills, and the ability to network
- The ability to prioritise own workload
- Strong attention to detail and accuracy
- Strong numerical and IT skills
- Good commercial awareness
- Great teamwork skills
- Being adaptable and flexible when needs be
- Good organisation and planning skills
- Creativity and writing skills
- Toad Hall Nursery Group is committed to safeguarding and promoting the welfare of children. All applicants invited to interview will be required to provide evidence of their right to work in the UK and complete a suitability declaration. Successful applicants will also be required to have an enhanced DBS check, provide two satisfactory references and provide a certificate of good conduct (if you have lived outside the UK for more than 6 months in the last 5 years) before starting work with Toad Hall._
- We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We take safeguarding seriously and follow safe recruitment procedures._

**Job Types**: Part-time, Permanent
Part-time hours: 20 per week

**Salary**: £17,847.00 per year

**Benefits