Digital Product Director

Job Title: Digital Product Director

Location: London (flexible working)

Contract: Permanent

Hours: Full Time

Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve andadapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As our Digital Product Director, you’ll join our exciting journey to fulfil our future vision. We aim to support theUK’s 17m drivers and to facilitate their driving lives through data and innovation; to succeed with this, we require a step-change in pace and thinking. Join us as we transform and deliver on this ambitious vision.

**This is the job**

As Digital Product Director you will be responsible for leading a large-scale digital operation and will coach and lead a team to develop digital propositions and journeys including design, delivery and optimisation, using rich customer data, insights andCRM capabilities to meet customer needs and deliver improvements in the way we serve customers end to end.

You will take full accountability for the commercial, customer and business outcomes of the journeys they own and work with stakeholders across the wider AA senior leadership team and executive team to prioritise the right interventions to achieve our strategicgoals and support their teams to be able to deliver value at pace and build a sustainable and high performing team with the right skills and capabilities for the future.

**What will I be doing?**
- Work closely with the Chief Digital Officer and the wider AA Executive in defining and delivering overall digital and customer strategy aligned to wider group strategy & horizons.
- Build & maintain close working relationships & trust with Senior Leadership Team and Group Executive members within the business and other senior leaders as appropriate, to influence and ensure alignment on propositions from definition and prioritisationthrough to delivery and benefits realisation.
- Develop market leading Group digital propositions and journeys including design, delivery, and optimisation to unlock adjacent revenue streams.
- Define the Group customer and channel strategy, driving differentiation through optimised customer experience e.g., NPS, App Adoption etc.
- Drive a culture underpinned by data analytics, insights and optimisations which supports the AA’s objectives.
- To unlock value at every customer touchpoint, including cross/up-sell and retention, through data & CRM capabilities.
- Optimising delivery, ways of working and prioritisation between Digital Engineering & Product teams.
- Lead enterprise-wide brand management and marketing operations.
- Manage the development & delivery of digital and direct response marketing activity for these products, to acquire, trade-up and retain members to maximise market share, revenue and contribution within agreed pay back periods.
- Lead conversion rate optimisation strategies to drive the penetration and effectiveness of the AA’s digital marketing and sales.
- Influence the product roadmap, through CX and Digital teams in collaboration with IT, Operational and Transformation teams to ensure continuous innovation of our digital and analogue roadside products to maximise the return from new products to the Consumermarket whilst ensuring good customer outcomes and fair treatment.

**What do I need?**

Capability, Knowledge and Experience:

- Proven experience at a senior level of developing and delivering digital propositions and journeys in a large complex organisation.
- Senior level digital product experience
- Must be highly commercially astute and have proven business development leadership skills, including experience working in a large consumer services company.
- Extensive and demonstrable experience of leading multi-channel customer acquisition and retention activity (marketing, sales & pricing).
- Experienced successful leader of large, multi-disciplined teams.
- Experience of significant IT and digital transformation projects.
- Proven track record of being successful and adept at complex stakeholder management.
- The creativity to build compelling propositions for its members.

Personal Characteristics:

- Highly numerate and analytical with the ability to evaluate and make recommendations from reviewing data.
- Creative and innovative, with the ability to identify, nurture and scale new opportunities.
- An innovative and strategic thinker, with strong commercial acumen, who can see the 'big picture' and focus on the details in such a way that both are joined.
- An intuitive leader who will constantly challenge their team to raise the bar on performance and who is able to make difficult people decisions.
- A consummate professional with an outstanding approach towards their work, partners, and colleagues.
- Self-driven leader who is resilient, determined and evaluates their own performance.
- A passionate advocate for the customer.
- A strong internal and external networker and relationship builder.

**Additional Information**

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

- Car Allowance
- Up to 40% bonus
- Private medical insurance
- Diverse learning and development opportunities to support you to progress in your career
- 25 days annual leave
- Free AA breakdown membership after 12 months, 50% discount in your first year
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Worksave pension scheme with up to 7% employer contribution
- Dedicated Employee Assistance Programme
- Additional benefits related to grade