Head of Digital Acquisition

Job Title: Head of Digital Acquisition - Europe

Reports to: European Marketing Director

Based: Hybrid between home and our Burntwood office

**Salary**: Up to £60,000 per annum DOE

About the role

Are you ready to take the helm of our digital success story? We're in search of a dynamic leader to champion the performance of our digital and acquisition channels, with a particular focus on SEO, PPC, paid campaigns, website optimisation, and CRO. Your focus will be on exceeding enquiry targets, KPIs and delivering an industry-leading UX.

But here's the twist - it's not just about maintaining the status quo. We're on the lookout for someone with the vision and drive to be a catalyst for significant change. In this role performance measurement and optimisation, data analysis, and the development of insightful solutions will be key.

If you're fuelled by ambition, a passion for digital innovation, and ready to shape the future of our digital landscape, we want you on our team. Join us in redefining what's possible, where your journey will be as transformative as the results we'll achieve.

About Busy Bees and our culture

Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with plans for this year to reach 1000 centres globally. This is the most exciting time to join us

Working at Busy Bee’s offers several benefits, including competitive pay, flexible scheduling, opportunities for professional development and advancement. We also offer a supportive and collaborative work environment where you can learn from experienced colleagues and make meaningful connections here.

**Benefits**:

- **Sector leading Family Leave.**:

- **Annual salary bonus up to 25%**:

- **Big Benefits**.
- **Childcare discounts.**:

- **Birthdays off.**:

- **Health and Wellbeing.** Employee Assistance Program and our Peppy and Mental Health Apps
- **Further Training and development through** **our own training company**

**Responsibilities**:

- Responsibility for the lead generation strategy, delivery and optimisation to meet ambitious enquiry and visit targets
- Develop and deliver the strategy for generative activity, primarily across SEO, CRO, PPC, OLV and VoD
- Ownership of the performance of the digital estate and activity to meet CRO targets and business KPIs
- Lead and drive competitive and high-performing SEO strategies to ensure Busy Bees secures its share of demand through search
- Lead CRO strategies and activities to meet ambitious targets for the conversion of leads at every stage
- Develop the digital roadmap to ensure Busy Bees is optimised for future growth and KPIs
- Ownership of the website to deliver the optimum UX and conversion rate across both mobile and desktop
- Responsibility for the budgeting and forecasting of generative spend to meet monthly targets and optimise ROI
- Work seamlessly with the Head of Brand to ensure that all brand and acquisition activity are working together to meet KPIs
- Ownership of activity to achieve high enquiry and visit targets for new centres, working closely with the Integrations team
- Work across both a national and local level, ensuring appropriate lead volumes for each centre across the estate
- Work both strategically and tactically
- Measure, optimise and report on all lead generation activity
- Analyse data to make innovative and insightful recommendations
- Responsibility for agency management and performance to objectives, KPIs and SLAs
- Lead and develop the digital marketing team
- Deputise for the European Marketing Director as needed

Key skills & Experience
- Proven track record in achieving exceptional digital performance, from strategy to execution.
- Success in creating impactful online media and digital advertising campaigns, including social and PPC.
- Evidence of measuring and optimising ROI and performance to deliver tangible improvements.
- Enthusiastic about digital marketing and embraces challenges.
- Proficient in data analysis and optimisation turning them into insights and recommendations.
- Proactively introduces cutting-edge technology into marketing and business plans.
- Strong expertise in competitive SEO and website management.
- European expertise would be an advantage, with effective cross functional collaboration.
- Skilled in budget management and optimisation.
- Strong analytical abilities and translating that into improvements.
- Team player with exceptional project management skills.
- Knowledge of Google tools, and technologies and platforms for improving digital performance.
- Results-focused, creative problem solver with a positive and proactive attitude, ready to drive significant change and development.