Head of Brands

**Norwich**

**Job Purpose**

This is an exciting new opportunity to head up brand marketing within Valeo Snackfoods.

As Head of Brands - Snacks you will have accountability for setting the strategic direction and building the long term strategic plan for our Snack brands which include KETTLE, Metcalf’s and Manomasa. The aim is to strengthen the focus on and influence of Marketing within the business, with the aim of increasingly putting Marketing and our Brands at the heart of our Commercial strategy and business growth. It’s an exciting opportunity to take responsibility for all aspects of the Marketing Mix for some much loved brands and further delight both our consumers and customers

**Key Tasks**
- Delivery of agreed brand KPIs - both Commercial (NSV, Margin) and agreed consumer facing metrics (brand share, penetration, awareness etc). Ensuring actions are in place to maximise return and minimise risk
- To develop, agree and take ownership for the 3 year brand strategy overall and 1 year brand plans - ensuring all Marketing P’s are considered
- Be the creator of and guardian for the brand positioning for each brand - also including tone of voice and brand guidelines
- Ensure consumer and category insight is at the heart of all aspects of brand development, with the right research methodologies in place at the right time to guide development.
- Lead the development of the brand innovation pipeline - ensuring the right fit with brand strategy and company objectives. Ensure we have the right balance of core product development
- Develop and deliver 360 degree Comms plans for each brand - ensuring the appropriate balance between strategic brand building and in market activation to maximise effectiveness.
- Management of the Marketing budget - ensuring spend is in line with expectations and including evaluation of key activities to ensure effective ROI and aid in setting future budget’s
- Agency management - ensuring we have the right agencies, the right team, quality of work and value for money. Regularly re-assesses agency roster to drive effectiveness and ROI
- Leading the newly structured Marketing team - inspiring, coaching, developing capabilities and bringing the team together
- Work closely with senior Sales team to ensure the brand plans are translated into channel / customer strategy.
- Champions the brands and marketing function within the business.

**Competencies**
- Courage: Stepping up to address difficult issues, saying what needs to be said
- Persuades: Using compelling arguments to gain support and commitment of others
- Builds Networks: Effectively building formal and informal relationships networks inside and outside the organisation
- Optimises Work Processes: Knowing the most effective and efficient processes to get things done, with focus on continuous improvement
- Drives Results: Consistently achieving results, even under tough circumstances

**Personal Attributes**
- Commercial acumen
- Excellent communicator
- Good relationship builder
- Strong team leader and team player
- Good analytical and numerical skills
- Adaptability
- Good organisation and planning skills
- Decisive
- Engaging and influencing
- Resilient
- Curious and with good listening skills
- Creativity
- Sense of responsibility and willingness to make a difference

**Experience and Qualifications**

Educated to degree level or equivalent

Brand and people management experience at a senior level

Solid, fully rounded brand management experience - either from a brand leader or exciting challenger brand

Experience in managing fully integrated Marketing campaigns - including digital

Experience in managing and developing a team

**Job Types**: Full-time, Permanent

**Salary**: Up to £80,000.00 per year

**Benefits**:

- Company car
- Company pension
- Cycle to work scheme
- Employee discount
- Life insurance
- On-site parking
- Private medical insurance
- Sick pay
- Store discounts
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Norwich, NR5 9JP: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 5 years (preferred)
- Marketing: 5 years (required)
- Brand & People Management: 5 years (required)

Work authorisation:

- United Kingdom (required)