CRM & Loyalty Marketing Specialist - Boots Opticians

4 days ago

Nottingham, United Kingdom Boots Full time

Summary
Job Reference:

- 224065BR
Nottingham Support Office

Secondment

22.5 hours per week

**Closing Date**:14th February
**Location**: Nottingham
**Contract**: Maternity Secondment / 22.5 hours a week (3 days)
**Recruitment Partner**:Frankie McCallister-Lyas
**Overview**:
Our CRM Marketing Specialist is a key role in our Opticians CRM Marketing team, responsible for creating, managing, and executing hyper-personalised customer communications to retain existing customers and acquire new ones.
You will be responsible for supporting key commercial and marketing priorities, creating responses to briefs, including creative and data planning, whilst also managing and optimising our recall direct mail programme to drive retention rates and conversion.
This role is part of a fast-paced, creative, collaborative, and dynamic environment, with the scope to implement new technologies and ideas to drive results and improve processes.
**Key Responsibilities**:

- Manage and maintain our recall direct mail programme - supporting tactical campaigns where required and driving long-term growth through a test & learn approach
- Support Customer & Commercial team campaigns, developing creative and data briefs using insights
- Work cross-functionally with Trading, Property, Finance and Legal to ensure all activity is legally sound and reflective of the Trading priorities
- Working collaboratively with the rest of the marketing team to help develop integrated campaigns that deliver positive ROI and meet business objectives
- Manage agencies, budgets and internal and external stakeholders to deliver effective complex processes

**What you’ll need to have**:

- Passionate about delivering strong results
- Creative, customer-centric thinker
- Adobe creative suite knowledge preferred (Adobe Experience Manager, Adobe Campaign)
- Ability to manage multiple projects and deadlines at once

**Hybrid Working (3 set days in the office)**

We offer our Support Office team members a 3/2 hybrid working approach, based upon empowerment, accountability, care, and trust, which includes a mix of remote and office-based working - our set office days are Tuesday, Wednesday and Thursday and WFH days are Monday and Friday.
**Why Boots**:
You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential.
We’re proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.**Our benefits**:

- Boots Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous employee discounts

Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.

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