Brand Campaign Strategist

**Job Title**:Brand Campaign Strategist
**Location**:Kingston
**About us**

Here at graze we’re on a never-ending hunt for tastier, crunchier, fresher, better snacking. Why? Because we’re here to rewrite the snacking rulebook, for healthy people and the planet. We think snacks made with seriously tasty, wholesome ingredients and lots of imagination is how it should be, always.

After all, it’s what’s helped us become one of the market leaders. Now part of the Unilever family, we remain true to our nimble, tech-led beginnings to find ways to grow our multi-channel brand within the healthy snacking market.

We’re a bunch of like-minded people but we’re not all the same. We’re a diverse lot with different experiences and backgrounds and, like our snacks, we combine to make something wonderful. We support and celebrate uniqueness, so you can be your whole self, and blaze a trail for positive action to continue to support our people and planet.
**The role, Brand Campaign Strategist, 12-14 month contract...**

The Brand Campaign Strategist will be responsible for leading the design and execution of our biggest brand campaigns across the business. As a key member of the Brand Experience team, you will operate as the lynchpin between our sales team, shopper, our agency partners and of course our in-house creative team to deliver step-changing communication campaigns.
**What you’ll be responsible for...**
- Transforming our approach to brand campaigns and delivering the most disruptive and eye catching activations yet that reflect our bold new brand purpose
- Establishing step changing campaign design thinking right from insight, to strategy, all the way through to execution and success metrics
- Defining a really sharp understanding of graze’s targeted audiences, their tension points and how best Graze can answer to these
- Developing best in class creative briefs that will step change the quality of Graze’s creative output
- Defining Graze’s digital strategy (think display, affiliates, social, influencer, partnerships). What are our priority digital activation channels, and how do these best deliver against our brand objectives and key jobs to be done?
- Responsible for developing & growing Graze’s social media presence
- Support the Head of Brand Experience in the creation of the annual brand & communications strategy
- Leading the post campaign analysis reporting; creating insightful learnings to influence future campaign thinking
- Leading the responsibility for our ATL budgets, ensuring POs are set up and billed on time, in full and to budget

**What we’re looking for in you...**
- Likely that you'll have Suitable years of experience developing your skills in brand strategy & digital communications
- Capable of developing strong creative briefs that lead to fresh, disruptive & eye catching campaigns
- You build campaign strategies And enjoy building a sharp brief that defines the activity’s core audience, the consumer tensions that you are trying to solve and the behaviour change that the campaign will deliver
- You are skilled in activating campaigns across a plethora of different digital channels including display, affiliates, social, influencer and partnerships
- You love managing and developing a brand’s social media presence
- Fresh thinking You have the skills and the ambition to challenge the status quo, and rethink how best we can deliver Graze’s communication plans for the future.
- Someone who thinks consumer first You are able to get a deep understanding of our targeted consumer is, their tensions points and what are the best strategies Graze can use to solve them
- You are comfortable with data analysis to demonstrate ROI in your marketing plans
- Agency experience is preferred but not essential

**What we’ll expect in your first 6 months...**
- Meet the Graze team Get to know your network across the business and build deep, trusting relationships with your key stakeholders both with the internal teams and with our agencies
- Develop clear ways of working for you, your team and your core network of stakeholders. These should be set in a way that will ultimately enable you best to create and execute your upcoming brand campaigns
- Proactively take on the task of building a deep understanding of the businesses challenges and opportunities. Create a succinct brand diagnosis based on your findings and use these as a basis to build your brand campaign strategies
- Have fun and enjoy the journey

**What’s in it for you?...**
- Imagine being part of a company which strikes a great balance between being a fun place to work, and a place where you’ll learn and grow Picking up new skills and experiences, broadening your knowledge and capabilities to push you to the next level.
- We are passionate about having an excellent culture with deep-rooted, meaningful values. The biggest ask we have is for you to be your authentic self every day, whilst doing a great job.