Marketing Coordinator

7 days ago

Cambridge, United Kingdom University of Cambridge Full time

Fixed-term: The funds for this post are available for 2 years in the first instance.

Do you love a good story? Are you looking for a part time opportunity with loads of variety and the opportunity to make a difference? We have an exciting vacancy to join our friendly Services & Engagement Directorate within the Cambridge University Libraries, as Marketing Coordinator, at a time when we're making positive changes to the way we're working, which you would be a critical part of. This role will focus on developing and growing a strong supporter base from within the three key communities we serve ('students', 'scholars' and 'society'), by leading on specific for exhibition and event attendance, membership sign up and income generation campaigns to raise awareness and increase engagement.

Key Responsibilities include: - Review our current marketing activity in specific areas and implement improvements and targeted campaigns using online/digital and traditional marketing channels to identified audience segments. - Produce activity calendars and project plans for a variety of work e.g. events programmes, new membership products, brochure production.
- Collaborate with internal Programming, Communication, Events and Membership colleagues and external agencies/suppliers on the timely production of online and print content. - Create content for a wide range of marketing collateral tailored to specific target audiences such as web pages, e-newsletters, posters, fliers, print and digital adverts, partner promotions, bus and radio campaigns. - Analyse the effectiveness of marketing activity using CRM data, web analytics, booking/sales information and qualitative feedback (e.g. focus groups).

Benefits: - An excellent opportunity to make a difference by raising awareness of the benefits that the University Library can provide to wider society, and increase access. - Flexible working opportunities. - Generous pension benefits and annual leave provisions. - Fantastic discounts at local businesses and thousands of retailers. - Health care plans, family friendly policies and so much more

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