Global Performance Media Manager
2 weeks ago
**Company Description** We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé. **_Coty_** Coty is one of the world’s leading beauty companies with approximately $9 billion in revenue, a rich entrepreneurial heritage and an iconic portfolio of leading brands. They are the global leader in fragrances, with the number two position in salon hairand number three in colour cosmetics. They are one of Zenith’s top global clients with over 40 markets as part of our network to date. Coty has an iconic portfolio of more than 60 brands organised into: - Luxury Fragrances (e.g. Gucci, Burberry, Calvin Klein, Chloé, Marc Jacobs, Hugo Boss) - Consumer Beauty, including cosmetics, skin and body care (e.g. Max Factor, Rimmel, CoverGirl, Sally Hansen, Adidas) **_Coty-Zenith-PGD_** We are setting up new Operating model for Coty partnering with PGD. We are very excited to take Zenith-Coty-PGD partnership to the new level learning from other client groups while creating a unique operation focused on best in class delivery. Our team mission is to create Coty as the number one team to work for - a destination client by creating together an environment that fosters: - Proactivity & curiosity - "Can do" attitude - Knowledge sharing & cross pollination **Our values are**: - Supporting and Respectful - Allows for opportunity for all - Everyone contributes to the team - all work is important - Integration of teams (global, local, PGD) - Grow client relationship and grow team together - Best in class work - promote innovation and testing and learning - Not afraid of challenge and change KEY RESPONSIBILITIES **YOU WILL...** - Educate and empower marketing teams by delivering best in class insights into the digital media trends and best practice, competitor analysis and driving innovation - Champion the data and KPI driven approach for the ongoing improvements to the strategy and our results - Lead the Test & Learn programme by providing in-depth analysis of the historical campaigns and propose new strategies and tactics to be tested - Ongoing optimisation and evolution of the overall digital strategy by integrating and evolving our approach to data - Digital education and upskilling driving excellence and consistency in markets and client teams - Create PowerPoint presentations to articulate the proposed strategies **Qualifications** **YOU HAVE...** - A strategic understanding of digital performance channels from programmatic, paid social to paid search - In depth knowledge of digital performance channels and formats and a real interest in exploring new ways to drive traffic to brand websites and engage audiences through paid digital media - Hands on expertise with advanced targeting, precision advertising, building audiences, and campaigns optimization to drive high ROI - Constant test and learn approach and ambition to drive industry best practice - Understanding of how to improve digital media campaign performance through optimization of targeting and creatives. Experience working with dynamic creative is desirable - Strong data and organizational skills with a high level of proficiency with Microsoft Excel & pivot tables - Experience in digital media and competency in relevant digital tools (preferably Google Marketing platform) - Experience in Performance media strategies & analysis, whether from an agency, D2C or retailer - Organisation and prioritisation skills - Strong communication skills (written and verbal) - Ability to translate complex technical information into that which can be easily understood - Strong technical, numerical and analytical skills - Good understanding of holistic media planning - Strong presentation/communication skills with the ability to influence and inspire **What You Will Get**: - Free Private Healthcare for you and your family - Work Your World for up to 6 weeks a year - A very rich Family Friendly policy - Birthday Day Off - Season Ticket Loan - Work From Home Allowance - Flexible working - Volunteering Leave - Generous Pension - Income Protection Plan - Summer Fridays **Additional Information** At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovationand best reflects diverse consumer experiences.
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