Marketing Apprenticeship

**Brief overview of the role**:
A position is coming available in a close-knit company in Cullompton, Devon. Adopstar is looking for a highly motivated and analytically-minded individual to join their advertising operations team.

**Working week**:
Monday to Friday. 830-1730.

**Positions available**:
2

**Vacancy description**:
Working with an array of high-profile global clients, you will manage the delivery of the company client’s digital advertising campaigns, liaising with many different departments within their organisations such as sales, marketing and campaign management to ensure the smooth running of their advertising needs.

**Requirements and prospects**

**Qualifications Required**:
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn’t afraid to ask questions.
- You will be highly organised, have excellent communication skills and a brilliant telephone manner.
- You will be willing to work hard and eager to learn.
- An interest in Digital marketing in advantageous
- Have excellent verbal communication skills
- Be Creative and Resourceful
- Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
- Confident and professional
- Knowledge of Social Media

**Desired skills**:
Desired but not essential;
Experience within a customer account management role.

**Personal Qualities**:
Personal requirements:
Impeccable written communication skills.
Comfortable communicating over the telephone.
A keen interest in digital advertising.
Ability to work under pressure to tight deadlines.
Proactive approach to daily tasks with a desire to exceed expectations.
Attentive to detail.
Capability to work within a team while being independently responsible for client accounts.
An interest to potentially learn technical aspects of web design and infrastructure further into the future.

**Training to be provided**:
CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
Potential for a full-time role upon successful completion of the apprenticeship.