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Marketing and Communication Officer
2 weeks ago
Job Purpose The SSBC Programme is a 10 year partnership programme funded by the Lottery Community Fund. Nottingham is one five areas funded to deliver the National A Better Start programme. At the heart of the SSBC way lies our vision Growing our children with love and respect and our strategy for delivering it Children at the heart and parents leading the way, supported and guided by experts. These are underpinned by a set of core values that have been developed with parents: We all have EXPERTISE We are all LEARNING We recognise SHARED ACCOUNTABILITY Respecting multiple perspectives and DIVERSITY We communicate key messages and promote the programme using creative tools and approaches The Marketing and Communication Assistant will provide expertise and support the marketing and communications of key messages locally and nationally.
They will assist in promoting the programme and its commissioned services using creative tools and approaches keeping children at the heart, parents leading the way and supported by professionals. They will support the development of events, brand fidelity, as well as supporting internal and external communications, including written, oral, digital and social media. They will adopt an integrated and brand-led approach to developing and implementing a wide variety of marketing & communications initiatives, in line with both the SSBC marketing & communications objectives and Programme objectives Dimensions The post holder will have no line management responsibility. The post holder will have no budgetary responsibilities.
Key Responsibilities Provide expertise to support & promote the successful delivery of the SSBC communications and marketing activity and ensure this is a consideration when services are being designed Actively contribute to the on-going Marketing & Communications plan for the programme, ensuring it is tailored to each audience and via all external, internal, on & offline channels to support the promotion of the programme and its activities Support the Marketing & Communications Manager in the provision of written information for Partnership Board, Community Fund etc. in a variety of formats Act as key counsel for all marketing & communications initiatives and advise and guide colleagues, to ensure communications activities are on-brand Develop additional guidance for communications and marketing, FAQ sections on the internet, stakeholder briefings, as required Ensure internal/external communications platforms are kept up to date with SSBC and commissioned services information (internet, intranet, facebook, twitter) Lead and oversee the production of all marketing & communications materials and activities including (advertising, PR, promotional materials, events, presentations, newsletter, annual report) ensuring and timely messages are issued to relevant audiences Lead in the development, planning and implementation of effective public relations, at national and local levels. Ensure the pro-active placement of good news stories to promote the programme Identify new opportunities and channels to promote the SSBC programme at national and local level, working alongside SSBC posts to ensure a coordinated approach and communication of these Support the ongoing development and implementation of integrated digital strategy for SSBC Manage the editorial content and updates of the website & social media channels (including facebook & twitter) working with relevant partner agencies as necessary, to ensure prompt and timely messages are issued to relevant audiences Corporate Responsibility To not act in way that would bring the company into disrepute or damage its reputation Observe and comply with company law, disclosing any conflicts of interests Observe and comply with policies and procedures for health and safety ensuring the environment you and our staff work in is safe Observe and continually promote equal opportunities in compliance with CityCare policies on Equality, Diversity and Dignity at work and the EDS General Responsibilities To take on any additional duties as required by the Programme Team To work corporately and collaboratively to promote the future success, sustainability and prosperity of CityCare To represent SSBC and CityCare internally and externally as required The post holder is expected to work in a flexible manner in order to respond to changing agendas and unexpected requirements which will include weekend and evening sessions in the community To participate and undertake regular performance appraisals
