Sme Commercial Sales Advisor

**The Role**:
**SME Commercial Sales Advisor**

**Full Time position**
**Permanent Contract**
**Location: Tunbridge Wells Office**
**Monday - Friday 9am - 5pm**
**Salary: Competitive, dependent on experience, plus bonus and benefits**

**Introduction to NFU Mutual**
NFU Mutual offers a wide range of products and services, including general insurance, life, pensions and investments and has been providing quality insurance for its customers, for over 110 years. We carefully balance delivering excellent service to our customers whilst ensuring the business is run effectively. As a mutual, supporting our customers and paying their claims comes first. We are a top ten UK insurance company and the UK’s largest rural insurer, with an agency network of over 250 local offices.

**About the Agency**
As a local agency of NFU Mutual we deliver a first-class service, and sell their product range across our region, to customers old and new, who are at the core of everything we do. We are a business where honesty, integrity, and trust are at the heart of our values. We champion the personal approach to customer service that NFU Mutual are famous for.

An exciting opportunity has now arisen within the Tunbridge Wells & Flimwell Agency.

**About the role**:
This role is ideal for someone who thrives on new business generation, is confident in engaging with decision-makers, and can work autonomously to drive growth across key local sectors. These include motor trade, manufacturing, building and allied trades, property owners, retail, wholesalers, and fleet.

This role supports the agency’s growth strategy and NFU Mutual’s three strategic objectives:

- To deliver sustainable, profitable growth
- To be a great company to do business with
- To be a great place to work

**Key Responsibilities**:

- New Business Development

Identify, contact, and convert new business opportunities within the SME commercial sector. Build your own sustainable and profitable client base across the local area.
- Sales Planning & Prospecting

Conduct research into local businesses, market conditions, and competitors to identify and approach prospective customers. Use insight to develop and deliver a consistent sales pipeline.
- Client Engagement

Understand clients’ individual business needs and provide tailored insurance solutions using NFU Mutual’s range of general insurance products.
- Cross-Selling & Collaboration

Identify opportunities to refer clients to other NFU Mutual services such as Financial Services (Protection, Pensions, Investments), Risk Management Services, and Health & Safety Consultancy.
- Agency Marketing & Community Engagement

Support the delivery of local marketing activity, including attendance at shows, events, and local networking opportunities to build your profile and the agency's brand.
- Customer Experience

Deliver exceptional service standards at every stage of the customer journey, always meeting or exceeding expectations.
- Compliance & Quality Standards

Ensure all activity complies with NFU Mutual’s regulatory requirements and Training & Competence scheme. Maintain accurate and compliant records of customer interactions and advice given.
- Continuous Learning

Take responsibility for your ongoing development, keeping up to date with product knowledge, market changes, and compliance expectations.
- Teamwork & Agency Contribution

Work collaboratively with colleagues across the agency to contribute to the overall success and customer experience.
- Other Duties

Undertake any additional tasks as required by the Managing Partner or line manager to support the agency’s operations and objectives.
- ** About you**:
**Essential**:

- Proven ability to generate and convert new business leads
- Excellent communication skills, both verbal and written
- Strong initiative and the ability to work independently and proactively
- High levels of personal integrity, professionalism, and resilience
- Good IT literacy, including use of Microsoft Office and internal systems (e.g., iFaces, iAchieve, Insights)
- Strong customer service and relationship-building skills
- Ability to understand and meet customer needs with bespoke insurance solutions
- Good local knowledge of the business landscape is advantageous

Desirable:

- Experience in commercial insurance sales
- Knowledge of NFU Mutual’s products and approach
- Cert CII or equivalent insurance qualifications (or working towards)

**Performance Expectations**:

- Delivery of agreed sales targets and KPIs
- High standards of advice quality and customer outcomes
- Proactive contribution to team initiatives and marketing campaigns
- Effective time management and pipeline development
- Compliance with NFU Mutual’s regulatory and conduct requirements

**Our commitment to you**:

- A supportive and friendly working environment
- Full Training & Development will be provided which includes technical knowledge, Sales soft skills with the opportunity of a funded CERT CII qualification.

**B