Marketing Campaign Lead

2 days ago

Durham, United Kingdom Zenith People Full time

**Responsibilities**:

- Develop, implement and manage end-to end digital marketing campaigns, nurturing leads though the sales funnel, ensuring timeliness, effective budgeting, and alignment with their membership growth plans
- Collaborate with internal departments to co-ordinate the creation of digital content
- Optimizing marketing efforts ensuring that content resonates with the target audience and drives conversions
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, monitoring ROI and KPIs
- Testing and optimizing marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations
- Support continuous improvement of our membership acquisition strategy, working closely with their business development & operations analyst
- Champion social media usage among the wider team to elevate visibility and engagement across various digital platforms
- Represent the business at industry events, conferences, and networking opportunities, where required to support member acquisition

**Skills and Experience**:

- Proven experience as a senior marketing professional, with strong individual leadership and communications skills
- Ability to manage internal relationships and expectation across various levels of experience and seniority
- Experience in implementing and managing end-to-end digital campaigns, to deliver ROI.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies
- Data-led experience with proficiency in marketing analytics
- Attention to detail and experience delivering operational excellence
- Full time use of a vehicle and a full UK driving license

**What’s on offer**:

- 25 days annual leave, increasing with each year of service, up to 30 days plus public holidays each year
- An additional days leave on your birthday
- Life assurance four-times basic salary
- Contribution to one professional membership each year
- Employee assistance programme
- A motivating, encouraging environment to work, based out of our recently refurbished modern offices
- Flexible working supporting work life balance, with a mix of home and office working
- Salary exchange pension scheme with 4% contributions
- Salary sacrifice schemes, such as: cycle to work and car leasing Health cash plan paid by the client provided by Westfield Health

**Job Types**: Full-time, Fixed term contract
Contract length: 15 months

**Salary**: £32,000.00-£34,000.00 per year

Work Location: In person

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