Digital Marketing Assistant

Role: Digital Marketing Assistant **Salary**: £21,000- £25,000 Location: Kent/Hybrid **About Commercial Services Group** Commercial Services Group (CSG) is one of the largest providers of public sector and education procurement services globally, with revenues of over £400m, 800 staff and five trading divisions: Global Education Supplies, Procurement, Energy & Carbon, CommunityServices and People Services. Wholly owned by Kent County Council, CSG supports over 15,000 customers in 86 countries and collaborates with a supply chain of c1,000 suppliers. CSG has many ongoing and pipeline business change and improvement initiatives that aim to contribute to delivering CSG's vision "to become the recognised global leader in education and public sector procurement services". **The role**: The Digital Marketing Assistant will assist the the Marketing Manager with the full Marketing Strategy within a CSG Brand. In the role, the digital marketing executive will be hands on with the implementation and management of the digital marketing plan and will possess a thorough understanding of reporting on the effectiveness of the plan, coupled with creativity and enthusiasmto bring new ideas into the marketing team. **Key Duties** The Digital Marketing Assistant, with support from the Marketing Manager, will carry out the following responsibilities in addition to ad-hoc responsibilities that arise as part of an evolving digital marketing plan: - Create, implement, track, analyse and optimise paid multi-channel digital marketing campaigns. - Regular weekly reporting of digital marketing campaigns and their performance against targets. You will be using a variety of reporting tools such as Google Analytics to facilitate reporting. - Regular optimisation of digital marketing campaigns, using reporting and trends to spot opportunities to generate the best possible results from digital marketing campaigns. - Researching the marketing activity of competitor and similar organisations, as well as researching the latest digital marketing technology and trends, to identify new opportunities to test and trial within the Digital Marketing plan. - Assisting in the delivery our SEO strategy by focusing on optimisation and content creation for key landing pages as identified in the digital marketing plan. - In collaboration with our web team, you will support and assist the digital marketing manager to create user journeys for key landing pages and opportunities to improve conversion. - With support of the marketing manager you will be responsible for the creation and management of paid social media campaigns to run across the main social media platforms including Facebook, Instagram, and Linked In. **What we need from you**: - A thorough understanding of reporting, metrics and measurement of digital marketing campaigns and using reports to track progress, achieve targets, manage, and optimise campaigns. - Previous use of CMS platforms/ understanding of how they are used. - Excellent knowledge of Google Analytics or similar platforms for marketing reporting. - Previous use of digital marketing platforms such as Google Ads, Facebook Ad Manager or similar for the creation, monitoring, and optimisation of digital marketing campaigns. - Highly proficient with Microsoft Office, especially Excel. - Creative flair and passion for great marketing. - Educated to degree level or equivalent marketing qualification. - Outstanding attention to detail. - Excellent communication and people skills. - Proactive and problem-solving approach. - Enthusiastic and inquisitive about digital marketing. - Proven ability to analyse data and draw out actionable insights. **What CSG has to offer you** - 25 days holiday, plus bank holidays - Birthday off work - Life assurance cover - Company pension - Flexible first, hybrid working - A culture of progression & development - Shopping discounts & retailer offers - Team & company events - eLearning portal - EAP programme - Referral scheme - Health & Wellbeing platform - Health Cash Plan initiative - Discounted gym membership