Digital Analyst

Location: London (Hybrid working)

Employment Type: Permanent, full time

Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve andadapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As a Digital Analyst, you’ll always go the extra mile for our members. In return, we’ll go the extra mile for you,with excellent training, support, and development opportunities.

This is a fantastic time to join the AA as we continue to evolve our Digital journey and an exciting opportunity to build a long-standing Digital Analytics career within Artificial Intelligence.

LI-THEAA #LI-Hybrid

**This is the job**

Joining the AA as a Digital Analyst (Google Analytics), you will support our journey to grow, diversify and modernise the future. You will be part of an established Digital Analytics team and will work on an array of AA products and services i.e., vehicle,home, insurance, roadside assistance etc.

You will produce automated reporting and provide detailed analysis whilst working with a variety of stakeholders across multiple business areas, third parties i.e., price comparison sites as well as wider teams including Marketing and Web Development todrive forward the development and improvement of our wider Digital journey.

We are looking for an experienced Digital Analyst who has experience within Artificial Intelligence, Chatbots or Digital Conversations with a creative and customer-centric mindset.

**What will I be doing?**
- Ensure accurate capture and processing of digital data
- Work collaboratively and alongside the CRO team to assess and identify opportunities for testing and optimisation
- Ensure data is readily available for key stakeholders through automated reports and dashboards
- Deliver analysis of the relevant business area and/or product and digital marketing channels to optimise performance, including but not limited to; PPC, SEO, Affiliates and Display
- Identify opportunities for growth and efficiency by reviewing existing systems, processes, reporting and analysis
- Share up to date industry developments, best practices, and new technologies with other team members to ensure reporting and analysis is accurate and proactive

**What do I need?**

Essential:

- Previous hands-on experience as a Digital Analyst working within either Artificial Intelligence (AI), Chatbots, Digital Conversations
- Experience using leading digital analytic tools and software to create automated reporting/dashboards
- Stakeholder management experience to drive Digital change using excellent communication skills with both technical and non-tech savvy individuals
- Demonstrable experience of using data and analysis to inform key business decisions and recommendations
- Understanding with Google Analytics, Google Ads and Google Data Studio
- Experienced SQL user particularly for Google Big Query

Desirable:

- Experience of tag management would be great to have but not essential
- Any Digital/Analytics related professional qualifications/certifications

**Additional Information**

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

- Diverse learning and development opportunities to support you to progress in your career
- 25 days annual leave plus 8 bank holidays
- Free AA breakdown membership after 12 months, 50% discount in your first year
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Worksave pension scheme with up to 7% employer contribution
- Dedicated Employee Assistance Programme

Plus, so much more