Senior Marketing

Senior Marketing & Content Officer

Reports to - Marketing Manager, Brand

Salary - £28,500 per annum

Permanent

**Role Purpose**

**Principal Responsibilities**

- Lead on the day-to-day management of TRP’s social media channels, ensuring content is planned, scheduled, and delivered to a high standard.
- Act as day-to-day guardian of TRP’s digital voice, ensuring all social media and digital outputs reflect the organisation’s values, reputation, and strategic positioning.
- Oversee TRP’s FOH digital screens and car park screens, ensuring content is accurate, timely, and aligned with campaigns and organisational activity.
- Create and manage digital content (copy, graphics, short-form video, photography) for TRP’s channels in line with brand guidelines.
- Write compelling copy in line with TRP’s brand tone of voice to support organisational initiatives and campaigns.
- Support the Marketing Manager (Brand) in delivering content strategies for organisational campaigns (fundraising, memberships, Creative Communities, Artist Development, F&B, workshops).
- Collaborate with Marketing Officers to ensure production campaigns are supported with strong social media and digital content.
- Monitor engagement across TRP’s social media and digital channels during working hours, responding appropriately and escalating sensitive issues when required.
- Identify risks or issues in TRP’s social media or content activity, taking corrective action where possible and escalating to the Marketing Manager (Brand) when required.
- Maintain TRP’s digital asset and photography library, ensuring content is organised and accessible.
- Keep up to date with emerging digital platforms, content trends, and technologies, making recommendations to enhance TRP’s digital engagement.
- Provide content and digital expertise to colleagues across the organisation, ensuring their projects are effectively represented across TRP’s channels.
- Ensure all content reflects TRP’s values, tone of voice, and commitment to inclusivity and accessibility.

**Principal Tasks**

- Schedule and publish social media content across TRP’s channels, ensuring consistency of tone and brand.
- Oversee digital advertising content on Meta, Google Performance Max etc. both internally and via media buyers.
- Creating exceptional digital content (video and photography) to support the deliverance of TRP’s core objectives.
- Oversee the organisation of digital equipment and media studio.
- Produce and schedule FOH and car park screen content for all productions, campaigns, and organisational activity.
- With the Marketing Manager (Brand) support and deliver organisational campaigns.
- Work with the Design Manager to ensure content outputs are visually consistent and brand aligned.
- Liaise with external content creators and suppliers (photographers, videographers) where required.
- Participate in TRP’s social media community management strategy and be included in the out of hours on call rota.

**Accountability**

- Guardianship of TRP’s digital voice and reputation across social media and content channels.
- Quality, consistency, and effectiveness of TRP’s social media output.
- Timeliness and accuracy of FOH and car park screen content.
- Growth and engagement of TRP’s online communities, measured through reach, responsiveness, and engagement metrics.
- Contribute to the success of production and organisational campaigns.
- Maintenance of TRP’s digital asset library and archive and TRP website.
- Collaboration with Marketing Officers, Managers, and the Design Manager to ensure campaign and brand objectives are met.
- Contribution to TRP’s social media community management, including participation in the out of hours on call rota.
- Proactive identification of risks, trends, and opportunities in TRP’s digital activity, with recommendations for improvement.

**?Person specification**

We are committed to our core values of quality, diversity, creativity and collaboration. Everyone who works here, no matter what their function in the team, is expected to deliver their job and work with colleagues bearing these values in mind.

In addition, for this role, we hope to find someone with the following attributes:

- **Quality**:

- Taking pride in achieving excellence. We take responsibility for and pride in what we do, recognising each other’s good work. We set consistently high expectations and ensure that everyone has the skills to achieve excellence.
- **
Collaboration**:

- Valuing each other in the way we work, communicate and spend time together: We communicate regularly with each other, listening to and understanding people’s needs. We value and respect the relationships we have with colleagues and partners, and we celebrate shared successes.
- A higher-level qualification relevant to the post and at least 3 years’ experience in a similar role OR equivalent experience.
- Excellent verbal and written communication skills, including the ability to adapt to different audien