Digital Acquisition Strategist

7 days ago

London, United Kingdom Aquent Full time

**We are seeking a dynamic Digital Acquisition Specialist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.

What you get to do in this role:

- Assist in developing integrated digital media strategies with an eye to meeting goals and KPIs
- Help to prepare and deliver media activation presentations and end-of-campaign reports
- Coordinate with AdOps the implementation of digital media plans
- Create and manage digital campaign budgets with third-party vendors
- Obtain all assets, creatives and required tracking needed to launch campaign
- Help to coordinate inputs between vendor and/or media agency
- Stay on top of vendor pacing and acts proactively to solve any issue that surfaces
- Work with internal client stakeholders and AdOps on campaign optimizations
- Collaborate with internal departments to deliver fully integrated campaigns
- Track and analyze digital campaign performance according to relevant goals and metrics
- Help to identify target audiences and understand their behavior and habits
- Help to determine the best media mix for our campaigns
- Follow digital media trends (programmatic, social, search, content syndication, etc.)

**Education**:

- 2+ years of digital marketing/program management and/or digital operations experience
- Experience running large scale programs and complex relationships
- Expertise in the digital advertising landscape and related technologies
- Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
- Familiarity with the execution of digital advertising campaigns
- Outstanding interpersonal skills, relationship builder
- Strong experience developing operational workflows
- Comfort with business analytics and producing data-driven insights and reporting

**Client Description**:
Our Client is an American software company that offers businesses cloud computing solutions to manage digital workflows. Their innovations have streamlined working processes for 80% of the Fortune 500 alongside over 5000 other companies around the world including American Express, Deloitte, Experian, MGM, the NHS, Vodafone, and Wayfair.

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