Digital Marketing Apprentice

5 days ago

Liverpool, United Kingdom InteQual Full time

**Brief overview of the role**:
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn't afraid to ask questions.

**Working week**:
Mon-Fri 10am-5pm

**Positions available**:
1

**Vacancy description**:
As a Digital Marketing Apprentice your main role and responsibilities will include:

- Integrating the existing website to Hubspot
- The integration of social profiles
- Uploading and managing lists and data
- Running reports
- Setting up and running ads
- Setting up and managing workflows
- Setting up landing pages and forms
- Uploading blog content
- Uploading and scheduling social media posts
- Refining lead scoring
- Setting up alerts to users/clients
- Carrying out keyword analysis and optimisation
- Carrying out optimisation to campaigns in Google Ads, Facebook Ads, LinkedIn Ads, Remarketing Campaign.
- Manage, maintain and develop company profile across all social media platforms
- Website optimisation and SEO
- Content writing for marketing campaigns
- Develop a company blog and write weekly content based on company activities
- Promote KSM’s success stories as a way to drive new business and traffic to the website and social media platforms
- Promote special offers as a sales mechanism
- Keep up to date with the technologies the company are using and include in all marketing activities
- Develop materials for any trade shows the company attend

**Requirements and prospects**

**Qualifications Required**:
**Desired skills**:
Essential experience and skills:

- Hardworking and a team player
- Outgoing and excited to develop social skills
- Highly motivated and eager to learn
- Leadership skills
- Time management skills

**Personal Qualities**:
Looking for someone who can speak two languages English and Portuguese or Spanish.

**Training to be provided**:
CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
Ongoing Training

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