Category Marketing Executive
6 days ago
Dale Farm is a leading dairy company, selling into UK, Irish, and International markets. As a cooperative owned by over 1300 farmers across the UK, it is our mission to ensure we exude high standards throughout our processes, products, and people.
We wish to recruit for the following post based at our Group Head Office, Dargan Road, Belfast:
**Category Marketing Executive**
Reporting to the Senior Category Marketing Manager, you will provide analysis and insight on markets, products, competitors, customers and consumers to support business decisions in an insight led business.
You will continuously track market dynamics - macro trends, consumer trends, shopper behaviour, pricing, promotions and new products to identify growth opportunities and to anticipate threats.
The role will also require you to:
- Monitor and track performance of core categories, retailer, brand and SKU performance using EPOS data platforms.
- Work with Retail Partners to drive growth across brands and private label, built on category growth drivers and category analysis.
- Represent the shopper and consumer within Dale Farm and our customers, sharing regular category insight and performance updates
**No unsolicited CVs from Agencies please**
- We are an Equal Opportunities Employer_
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