Head of Events

Here at **AIS**, we have an exciting opportunity available for an **Head of Events **to join our Toys team based in **Solihull.** We offer **hybrid** working on-site and from home. You will join us on a **full-time, permanent basis.**

AIS is the UK and Ireland’s leading buying and services group for fashion, home and leisure for independent retail. The business is now entering an exciting time of change, with a new Managing Director at the helm and a transformational agenda to bring a more commercial and customer-focused approach to this well-established and successful organisation.

As our** Head of Events**, you will support the Director of Events executing the development and growth strategies for trade shows; maximise the earning potential for Cranmore Park, building its reputation as a premier destination for exhibitions, conferences and meetings; take responsibility for the day-to-day supervision of the Event Sales and Business Development team and lead the planning and organisation for all event types, ensuring smooth and successful delivery.

**Key responsibilities as our Head of Events**
- Align and integrate event operation procedures to support the broader strategic objectives
- Liaise and collaborate with internal category and show management stakeholders to set goals and objectives for trade shows
- Develop annual operation plans for external events to support the marketing and sales strategy for Cranmore Park
- Ensure that event assets and resources are identified and managed to facilitate all event types
- Lead, motivate and support the Event Sales and Business Development Managers
- Recognise achievements, provide guidance, mentorship and training to team members
- Manage and delegate tasks and responsibilities effectively, ensuring efficient workflow and resource allocation.
- Conduct regular performance evaluations and develop objectives and sales targets for the team and individuals
- Review process and procedures and identify improvements to ensure smooth delivery of events.
- Establish and report on a key set of KPI’s and metrics to measure success of internal and external events.
- Monitor event progress, troubleshoot issues, and make real-time decisions to ensure successful outcomes.

**What we’re looking for in our Head of Events**:

- Extensive knowledge and experience managing, running and planning events
- Commercially minded with a sales and business development background
- Ability to look at the bigger picture and align strategies with company objectives
- Enjoys networking to promote the brand and event spaces
- Highly creative to curate bespoke experiences for visitors
- Ability to interpret consumer insights and market trends within the events space
- Proven sales skills with a track record of growing revenues, ideally in B2B exhibitions
- Commercially focused with proven experience in managing and delivering budgets
- Solid negotiation, time management and organisational skills
- Clear understanding and delivery of core event KPIs and delivering profitable accounts
- Personable and approachable creative talent with charisma and the ability to build and maintain relationships
- Demonstrate a proven record of understanding sales, negotiation, the sales cycle, driving revenue and team success
- Well-developed questioning and probing skills with an analytical approach enabling the interpretation of answers
- Experience in effectively communicating priorities, delivery expectations, risks and concerns to management
- IT literate - Microsoft Office (Word, Excel, Outlook, PowerPoint) Internet and Social Media. Momentus/CRM and Priava experience preferred

If you feel you have the skills and experience needed to become the** Head of Events **at AIS, then please click** ‘apply’ **today We’d love to hear from you.