Marketing and Communications Specialist

6 days ago

Welwyn Garden City, United Kingdom Playschool Nursery Full time

**Job overview**:
We are seeking a strategic, data-driven Market Strategy specialist to lead the development and execution of growth strategies across our nurseries.

A Marketing specialist in the Early Years sector focuses on promoting childcare services and resources to parents/guardians. The role typically involves a range of marketing activities, including online and offline campaigns, social media engagement and public relations to attract new clients and maintain occupancy.

Key responsibilities include:

- Developing and implementing marketing strategies

This includes creating and executing plans to attract new parents and children, focusing on both online and offline channels.
- Managing digital marketing campaigns

Creating engaging content for various platforms, such as social media, websites and brochures to showcase the nursery and its offerings.
- Building brand awareness

Ensuring the nursery’s vision and values are effectively communicated to the target audience.
- Event planning and execution

Organising and executing events to promote to nursery, such as open days, workshops and children’s activities
- Collaborating with other teams

Working with other stakeholders to establish and align marketing efforts with overall business objectives.

Duties include:

- You will work closely with senior leadership to align business goals with actionable market insights, ensuring seamless execution and long-term success.
- Conduct market research to identify trends, customer needs and competitive landscape.
- Create compelling content for various platforms.
- Communicate effectively with stakeholders to agree strategies.
- Monitor industry trends and competitor activities to identify opportunities for growth.
- Managing internal and external communications

Skills and experience:

- Proven experience in marketing and an interest in the Early Years or childcare sector.
- Proficient in English with exceptional written and verbal communication skills and the use of marketing software tools.
- Strong organisational and time-management skills.
- Ability to work both independently and collaboratively.
- A proactive approach with the drive to innovate and improve marketing strategies continuously.

**Job Types**: Full-time, Part-time

Pay: £29,000.00-£35,000.00 per year

**Benefits**:

- On-site parking

Schedule:

- Day shift
- Monday to Friday
- No weekends

Work Location: In person

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