Assistant Store Director

Overview:

- Partner with the Store Manager to:

- achieve store sales budget
- lead and support all activities to achieve store business objectives, demonstrating an excellent client

experience
- perform with high integrity in company compliance with Corporate departments
- Ensure client satisfaction, support Sales Staff to drive sales, maximize productivity and profitability and

compliance with company’s procedures within a store facility
- Be a role model ensuring the highest level of client service
- Represent the brand as an ambassador by promoting its’s values and ambitions within the market place
- Key Holder

**Responsibilities**:
Key Accountabilities
- Work with the Store Manager to:

- drive and maximize sales performance to consistently achieve the overall sales budget objectives while

ensuring operational integrity and monitoring monthly profitability
- prepare and analyze monthly store performance, reporting current business trends to cover every aspect

of the business, as well as competitor performance, to ensure a business increase
- analyze store KPIs and identify strategies to ensure performance standards are met
- develop and implement business action plans in order to enhance sales for each product category and

client tier segment
- achieve the monthly target by utilizing a top client strategy to retain and develop high potential clients
- handle and support stock levels through direct communication with key business departments to

maximize full price selling, maintaining a high sell through as well as alignment with new product
launches
- participate to the Corporate review process for the Sale Staff
- arrange and conduct monthly coaching sessions with the Sale Staff to review performance and provide

constructive, timely feedback
- grow the managerial competencies of Sales Manager role providing monthly coaching sessions to review

performance and provide constructive, timely feedback
- identify and create action plans, build development plans for all employees
- facilitate the collaboration between the store and the Corporate departments in order to meet all DG

policies and procedures
- motivate and challenge the Staff of FoH and BoH to provide the highest level of client service
- maintain full organization of company assets, for both the BoH and FoH guidelines

Where multiple ASM exist each of them has direct responsibility over specific business lines and
hierarchical report of a portion of the team
- Collaborate to the definition of accurate schedules and leadership zoning, by analyzing the traffic trends

and the peak hours to ensure adequate floor coverage and timely submission of payroll records for all
employees
- Participate or, if requested, lead daily store meetings to communicate current business trends, relevant

updates and motivate people
- Demonstrate sales leadership by playing an active role on the shop floor through client engagement and

promote brand awareness
- Monitor and execute monthly CRM database reporting in order to:

- assist in the execution of company CRM initiatives
- capture meaningful clients’ data to build actions to develop opportunities with loyal and potential clients
- Train and develop the store Staff to ensure people are fully educated on brand pillars and season strategy

by partnering with the appropriate internal departments for product knowledge support
- Participates in attracting, recruiting, and retaining a high performing team
- Ensure a consistent and branded onboarding experience for all new joiners
- Assist with the monitoring of store expenses, and maintenance of the store operating budget, while aiming

to reduce overall cost
- Oversee the processing of daily incoming and outbound merchandise requests, shipments, logs of

alterations, transfers, outside repairs, consignments,
- Manage implementation and execution of all company initiatives within the store
- Support and maintain Visual Merchandising standards
- Oversee the inventory control
- Perform other duties as directed

Qualifications:
Knowledge of
- geographical zone (organization, KPI, key people,

products, markets, clients, local culture)
- commercial indicators and how to analyze and

animate them
- product and DG fashion design guideline
- sales techniques
- Client Ceremony and its implementation to

increase the business
- Visual and Merchandising technique
- stock management methods and techniques

(pinpointing anomalies, pinpointing the necessity
for revamping the assortment, minimizing
differences in inventory, minimizing stock risks)
- CRM methods and procedure
- actual and potential clienteling analysis
- specific professional DG profiles
- field coaching delivery
- ICT system
- company’s procedure

Knowing how to
- carry out analyses: business trends, national and

international competitors, client analysis
- carry out analyses of the business
- manage best sellers within the collection
- carry out trend and competitors analysis in the

Luxury market
- s