Global Email and CRM Specialist

GLOBAL EMAIL AND CRM SPECIALIST

JOB OUTLINE
**Based in**:Europe
**Reports to**: Global CRM Manager
- **IN ORDER TO APPLY**_

**The Company: Roland Europe Group Ltd**
Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including keyboards & synthesisers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices.

**Role Purpose**:
Truly understand the needs, wants, challenges and achievements of our customers. This understanding influences 1:1 communication to become the creation—and exchange—of meaning.

**Role Accountabilities**:
**Mission**:
Build valuable brand
**Goal**:
**Core Competencies**:

- Know your customer to define their journey
- Data Intelligence
- Optimise everything
- Lead the conversation
- Exceptional execution towards ACR goals

**Responsibilities**:

- Follow global digital marketing strategies to achieve marketing and business goals
- Provide support and enable the success of all local and regional marketing teams
- Maintenance and optimisation of tracking, segmentation and automation processes
- Consistent and reliable reporting on all key campaign optimisation and performance metrics

**Duties**:
**Strategy**:

- Take a lead and support the direction provided by the Global CRM Manager
- As a data user, adhere to the latest global privacy laws, guidelines, and code
- Identify gaps in existing processes, tools and communications and contribute to ways to improve them

**Campaign Execution**
- Initiate a test-and-learn methodology from a systems-level and campaign-level
- Employ optimisation techniques to maximise impact towards our north-star metric: Interaction Rate

**Lead Capture**:

- Optimise sign ups, brochure requests, product enquiries via external and inbound channels
- Manage the quality and consistency of the data captured on the systems for marketing and sales maximisation

**CRM Maintenance and Management**:

- Maintain a clean, nurtured database of active contacts by consistently ‘cleaning house’ with regards to automation, tags, segments, lists and reports
- Stay on top of our MarTech and data source integrations with a responsibility to escalate any warnings or concerns
- Ensure all campaigns adhere to naming conventions to allow for clearer communications between teams
- Continuously look to improve understanding of our CRM through self-learning, webinars and education through our Account Manager resources

**Customer Insights**:

- Use behavioural / response-based insight to improve segmentation and target relevant audience groups
- Increase conversion by identifying trends in customer behaviour - for both on-platform and off-platform

**Relationships**:

- Adopt the ‘One Roland’ team culture across global, local and regional teams
- Work alongside the Global Project Management Team to openly communicate daily campaign progress through our team’s PMS
- Participate in Project/Campaign kick-off meetings, weekly meetings, and one-to-one meetings to clearly understand expectations on an individual and team level
- Provide Sales and Product teams visibility to the power of the CRM and improve their understanding of the potential within their respective category/market

**Experience, Skills & Qualifications required**:

- Proven campaign management experience and organizational skills including the ability to set and drive requirements across multiple projects
- Ability to work on own initiatives, requiring mínimal supervision - the ability to “take a project and run with it” is key
- Strong communication skills and the ability to work with multiple stakeholders to prioritize tasks and projects effectively
- Experience with Active Campaign or similar marketing automation system
- Ability to think critically, identify solutions and deliver recommendations based on data and analysis
- Must be able to work independently and be team-oriented, reliable and dependable
- Strong initiative, creative thinking, attention to detail and work ethic
- Be an advocate for the platform and contribute to knowledge sharing across all the regional teams

**The Package**
Competitive benefits package

**Job Types**: Full-time, Permanent

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Reading, RG7 4SA