Global Programmatic Specialist

4 days ago


London, United Kingdom Time Out Full time

Location: London (hybrid arrangement)
Department: Media Sales
Reporting to: Director of Digital Ad Sales and Global Director of Innovations & Operations

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Role Overview*

The Global Programmatic Specialist will work with the Managing Director, Global Innovation and Operations, and the Director of Digital Ad Sales to actively manage Time Out’s Programmatic revenue partners, prebid setup and optimization, and Programmatic campaigns across regions. This person must demonstrate diligence, attention to detail, and adherence to programmatic best practices.**

**Key Responsibilities**

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Manage the day-to-day implementation, evaluation, and optimization of third-party vendors in prebid and open bidding globally.
- Liaison with Time Out Commercial Management to flag performance and escalate issues as needed.
- Primary contact with Time Out's prebid wrapper partner to ensure sound integrations and identify opportunities to maximize yield regionally.
- Day-to-day contact with SSPs and other third-party vendors to understand onboarding requirements and ongoing partner QBRs to ensure maximum yield through the programmatic revenue channels.
- Liaison with Tech to coordinate onboarding, implementation, data requirements, and troubleshooting as needed.
- Serve as a consultant to Ad Ops as needed regarding setup and optimization of PMP and PG campaigns.
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life cycle
- Critical skills required include strong analytical ability, including analysis of raw data, performance interpretation and conclusions, proposed actionable recommendations, and the ability to forecast outcomes and implications.
- Actively monitor Time Out’s OMP activity and provide the Commercial team with insights in order to convert to PMP and PG deals.
- Keep all relevant global revenue and campaign tracker sheets up to date
- Present analysis that contains valuable, actionable insights to a wide range of stakeholders.
- Work closely with Finance to manage month-end closing for global programmatic revenues, including reporting, reconciling, and assisting Finance with billing and credit control enquiries.
- Monitor marketplace intelligence and trends with the goal of identifying new opportunities for revenue growth and establish periodic reviews and recommendations to internal stakeholders.
- Maintain knowledge of media technology, esupply-side platforms, buy side platforms, and analytics tools.

**Skills and Experience**

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Strong analytical skills and the ability to make data-driven recommendations
- Have experience with and practical knowledge of Header Bidding and Prebid
- Must be proficient in Google Ad Manager and SSP platforms
- Expertise in Microsoft Excel and Microsoft PowerPoint, including the ability to create charts and graphs based on data analysis
- Highly organized
- Ability to communicate the big picture, drill down to supporting details and extrapolate recommended action items
- Close attention to detail is critical
- Strong judgment skills and ability to prioritize in a fast-paced environment

**Qualifications**

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1-2 years’ digital media experience within Programmatic or Adops
- 1-2 years’ experience working with ad technology vendors such as Ad Servers, SSP’s, DSP’S, DMP’s
- Have managed campaigns either bought/sold digitally specifically Programmatically
- Clear demonstrable knowledge of digital and programmatic platforms and a comprehensive understanding of commercial opportunities in the programmatic digital media landscape
- Demonstrated ability to identify business requirements within a busy operations team to permit scaling of business and facilitation of deals
- Good knowledge of sales planning, order fulfilment, trafficking, order optimization, pacing, platform troubleshooting and delivery reconciliation
- Excellent communication skills, both written and oral, and confident in presenting in front of clients
- Ability to use data, research and insights to justify recommendations
- Great interpersonal skills, with a strong team builder and team player ethic, allied to an ability to relate professionally within all levels of the organization

Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to
- Be commercially astute
- Either have experience at or want to dive headfirst into a fast-paced digital-first company
- Think globally
- Have excellent communication and relationship building skills
- Have a high sense of ownership, urgency and drive
- Be a team player

**About Our Culture**

As our cities have reopened, we have embraced a hybrid way of working that gives us the opportunity to work remotely, as well as from the office; offering the flexibility that brings many benefits to our lives, as well as still providing a space where we can con



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