National Account Controller

Salary:
£70-75kdoe

Package:
Car / Car Allowance, Annual Bonus

Our client is a market leading blue chip within the coffee market that are currently looking for a national OOH controller to manage a team of 7 KAMs looking after some of the most important accounts within the business. It is a new role that is critical within the team with a focus on accelerating business across out of home, horeca and travel.

Your Responsibilities:

• Shape and direct the commercial strategy for national out-of-home accounts, ensuring it aligns with the wider objectives of the business and its out-of-home division. This includes playing a key role in annual and long-term planning.
• Take responsibility for delivering annual targets across volume, revenue and profitability.
• Provide motivating, transparent leadership to a team of seven direct reports.
• Actively coach and develop team members, ensuring each has a clear growth plan and receives the right level of commercial guidance and performance support.
• Support account managers with high-value negotiations and act as the escalation point when required.
• Maintain close alignment with the team on all pipeline opportunities, contributing to proposals and approving plans when needed.
• Build and maintain strong working relationships with internal stakeholders across the organisation.
• Oversee and grow existing customer partnerships—particularly the largest national accounts while helping to drive new business across wholesale, distribution, and foodservice channels.
• Monitor customer performance and wider market dynamics, adjusting plans where needed to stay competitive.
• Lead the sales planning and operations process, ensuring accurate forecasting, pricing execution, promotional planning, and effective management of accruals and cash flow.

About You:

• A minimum of five years' experience managing key accounts, including working with large customers on complex trading terms and joint plans, with a proven record of driving growth.
• Strong commercial judgement and solid understanding of relevant out-of-home, convenience, or foodservice-style channels.
• Experience leading and developing direct reports.
• A proactive, growth-oriented mindset with the confidence and autonomy to shape and accelerate commercial opportunities.
• Enthusiasm for structured selling, combined with the ability to present, negotiate and influence effectively at all organisational levels.
• A methodical approach to building and executing strategy.
• Demonstrated leadership capability and excellent communication skills.
• Familiarity with category dynamics within fast-moving consumer products.
• Financial awareness, including P&L insights and effective use of performance metrics relevant to the out-of-home environment.
• Ability to establish strong networks and relationships across internal and external stakeholders.
• Highly developed planning, organisational, communication, analytical and problem-solving skills.

We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to

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