PPC Manager

6 days ago

London, Greater London, United Kingdom Threesixty Brands Full time £70,000 - £90,000 per year

PPC Manager

Location:
Hybrid (London / Remote)

Salary:
Competitive, based on experience

About the Role

We're looking for a skilled and confident
PPC Manager
to lead Google Ads performance across a portfolio of eCommerce and DTC brands. This is a hands-on, execution-first role with real influence. You'll manage day-to-day optimisation, own client communication for your accounts, and work closely with our Paid Social and Client Services teams to deliver measurable growth.

What You'll DoPPC Strategy & Execution

  • Manage, optimise, and scale Google Ads campaigns across
    Search, Shopping, Display, and YouTube
    .
  • Conduct keyword research, build effective campaign structures, and write compelling, on-brand ad copy.
  • Make data-led optimisation decisions to improve ROAS, reduce CPA, and drive revenue growth.
  • Maintain high-quality account structures, negative keyword management, feed optimisation, and naming conventions.

Performance Ownership

  • Own pacing, budget allocation, forecasting, and scaling decisions for your PPC accounts.
  • Run structured tests across bidding, audiences, ad copy, and landing pages.
  • Ensure campaigns follow best practices and consistently improve performance.

Client-Facing Responsibilities

  • Serve as the
    primary PPC contact
    for your assigned clients.
  • Lead weekly and monthly performance calls.
  • Present insights clearly, confidently, and strategically.
  • Manage expectations, communicate proactively, and support clients in commercial decision-making.

Data, Reporting & Insights

  • Produce accurate, actionable performance reports with clear commentary and next steps.
  • Analyse cross-channel performance (with support from the Head of Paid) to identify new opportunities across PPC, Paid Social, and CRM.
  • Collaborate with Creative and Development teams to improve landing pages, user journeys, and CRO.

Collaboration

  • Work closely with the
    Head of Paid Media
    on strategy, forecasting, and target-setting.
  • Partner with the
    Paid Social Manager
    to ensure cross-channel alignment and shared learnings.
  • Support creative teams with data-led feedback on ad formats, messaging, and testing opportunities.

About You

  • 3+ years managing PPC/Google Ads for
    eCommerce or DTC brands
    (agency experience preferred).
  • Strong understanding of
    Search, Shopping, Display, and YouTube
    campaigns.
  • Confident managing budgets of
    £20k–£100k+
    across multiple accounts.
  • Excellent communicator — clear, concise, and comfortable leading client calls.
  • Highly analytical, detail-oriented, and confident turning data into decisions.
  • Comfortable working in a fast-paced agency with multiple clients.
  • Proactive, commercially minded, and always looking for ways to improve performance.

Nice to Have

  • Experience with feed management tools (e.g., DataFeedWatch, Channable).
  • Familiarity with GA4, Looker Studio, Shopify, and attribution tools.
  • Understanding of paid social and full-funnel performance.

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