PR & Partnerships Lead

We're looking for an agile PR and Partnerships professional to play a fundamental role in shaping Trtl's creator/ influencer first content strategy.

Working closely with the Head of Digital Growth, you'll be experienced in finding the right commercial mix of creators, influencers and brand ambassadors to amplify Trtl's reach with an international audience. Beyond creator communities, you'll also be adept in the fields of traditional PR, affiliates and direct brand partnerships with the confidence to spark, cultivate and manage business relationships both online and offline.

About Trtl

Trtl is redefining comfort and style for modern travellers. With over 2 million of our best-selling travel pillow sold globally, our Glasgow-based brand is recognised for market-leading travel accessories that allow our customers to travel smarter. Trtl's web presence is now live across 7 international domains, 12 markets in Amazon in addition to TikTok UK & US. As we continue to scale our global growth, Trtl's creator/ influencer community remains an essential pillar in our brand's storytelling.

Key responsibilities

CONTENT CREATOR / INFLUENCER STRATEGY

• Own, develop and scale a first-class content creator/ influencer strategy for Trtl across all channels with a primary focus on the growth of TikTok UK and US affiliates
• Maintain a data driven and commercially mindful approach with the ability to quickly pivot into trends/ cultural moments and how these translate to influencer led creative concepts for organic social / paid channels
• Lead on end-to-end in-house outreach, recruitment and management of content creators / influencers across all levels from UGC to brand ambassadors, including contract negotiations, creative briefs and brand alignment
• Working closely with the Head of Digital Growth, cultivate direct influencer / content creator relationships to support channel performance to target for Meta, TikTok and all D2C channel affiliate programmes with a test and learn approach
• Scale and maintain a vibrant community of influencers / content creators for Trtl via online and offline events and networking opportunities
• Oversee creator outreach support with potential for team structure to scale in line with channel growth and performance

PR & PARTNERSHIPS

• Working with the Head of Digital Growth, coordinate Trtl's communication strategy/ calendar for PR & partnerships; multiple channels including online/ offline media publications, affiliate networks and content creator networks
• Primary point of contact for Trtl's PR agency, supporting to coordinate end to end management of gifting, press releases and performance analysis with a focus on the UK & US markets
• Support the Head of Digital Growth as second point of contact for Trtl's affiliate agency, coordinating the roll-out of campaign assets and brand messaging, the management of product feeds and negotiation of publisher commercials
• Primary point of contact for Trtl's agency coordinating BAU management of TikTok US and UK; this includes content creator gifting, performance analysis, campaign support and organic content

What we're looking for

• An agile and innately creative thinker with the right balance of attention to detail and the ability to get the job done
• Minimum of 1 year's experience in influencer outreach and management
• 1-2 years in social media, brand communications and/ or PR, either brand or agency side
• A confident and enthusiastic communicator and relationship builder
• Able to work at pace and to deadlines with confidence
• Able to thrive in a team but confidently manage own tasks independently.
• Due to the 24x7 nature of social media and international markets, ability to flex working hours across the week as appropriate (averaging full-time hours of 35 per week)

Nice to have

• Experience with TikTok affiliates and the tools to support (e.g. Reacher, Euka) is desirable but not essential
• Experience within a fast-paced start-up/ SME is not essential but will make you a great fit for the Trtl team culture and ways of working
• A travel lover with knowledge and passion for the travel and lifestyle space

What We Offer

Competitive salary (£35-42K, dependent on experience) and generous staff benefits including contributory pension, life assurance, health cash plan and benefits platform as well as generous discounts.

Being part of a rapidly scaling business founded in Scotland with a genuine global footprint.

A real opportunity to contribute to shaping Trtl's digital voice and future.

Fun, ambitious culture focused on innovation and growth.

Ready to help us inspire the next two million journeys?

Please submit your CV and tell us why you'd be a fantastic fit for Trtl. If you have links to previous campaigns, content, or channels you've grown, we'd love to see them.

We are committed to building a diverse and inclusive team. Applications are welcome from all qualified candidates regardless of background or identity.