Digital Marketing Executive – History

Digital Marketing Executive – History & Archives (Hybrid options available, min. 1 day p.w. in Kettering)

Location: Kettering, NN16 8XF

Type: Full-time, Permanent (Mon - Fri; 8.30am to 5pm)

Salary: £26,000 - £28,000 per annum (with clear opportunities for career development) + participation in company profit-sharing scheme

Annual Leave: 21 days per year plus public holidays (increasing with length of service).

Experience: 1+ year in a similar marketing role

Reporting to: Marketing Manager

About Townsweb Archiving/PastView

TownsWeb Archiving and PastView help cultural heritage organisations preserve and share their collections through digitisation and our powerful digital access & discovery SaaS platform. As PastView continues to expand independently in the US, as well as through our partnership with ArchivalOne, this is an exciting time to join our growing team and contribute to our international growth. We value creativity, collaboration, and innovation, and we are committed to building an inclusive culture.

Our UK clients span heritage institutions, brands, museums, and public bodies and include the likes of Boots, Arsenal FC, Diageo, Bank of England, Ministry of Defence, Unilever, Marks & Spencer, Sandhurst Military Academy, and National Museums of Scotland. We've also worked with several celebrity archives including the recent 40th Anniversary Netflix documentary – Wham

The Role

You will help strengthen our brand and generate demand across digital and in-person channels. From social content and email journeys to SEO, CRO, and events, you will help plan and deliver campaigns that grow awareness, engagement, and qualified leads. You will collaborate with our Marketing Manager, sales team, studio technicians, and software developers, as well as our external clients, partners, networks and suppliers, to bring stories to life and showcase the impact of our work and services. In addition, your values should align closely with those of TownsWeb Archiving (TWA), demonstrating integrity, empathy and trust in all dealings.

What you will do

• Develop and execute multi-channel digital marketing plans with clear KPIs.
• Create engaging, on-brand content for social platforms including LinkedIn, Instagram, X, Facebook and YouTube.
• Plan and deliver email marketing and lead nurture programmes, including list management and reporting.
• Create blogs, case studies, and other engaging content that strengthen our brand voice.
• Contribute to SEO through content planning, on-page optimisation, and performance monitoring.
• Segment and manage the CRM database to nurture leads through the funnel (Leads → MQLs → SQLs) for both UK and US sales teams.
• Coordinate branded events and conferences: identify opportunities, manage bookings and logistics, and ensure brand consistency across materials and merchandise.
• Track competitor activity and emerging trends to identify new growth opportunities.
• Champion our brand voice and ensure high standards across all touchpoints.

What you will bring - Essential

• Experience in a marketing role, in-house or agency, with a track record of delivering measurable results.
• Hands-on experience across key channels: social media, email marketing, web content, and basic SEO.
• Experience using a CMS such as WordPress.
• Experience with email marketing tools such as HubSpot.
• Strong copywriting, editing, and content creation skills with great attention to detail.
• Excellent organisation, able to prioritise and meet deadlines in a fast-paced environment.
• Collaborative communicator who can work effectively with stakeholders across content, technical and sales teams.
• Proficient in MS Office applications.
• A genuine interest in cultural heritage and digital technology, with values that align with integrity, empathy and trust.
• Ability to commute (living within 1 hour) of our Kettering office.

Desirable

• Basic HTML and CSS.
• Adobe Photoshop or Illustrator skills.
• Demonstrated impact using SEO and CRO to improve marketing KPIs.

Why this role is exciting

• You will promote a respected brand in a purpose-driven sector and see tangible impact from your work.
• Opportunities for attending leading UK/global marketing events and industry conferences.
• Innovative, fast-paced, and supportive team culture with regular social and volunteering activities.
• You will own meaningful projects end-to-end and collaborate with a friendly, motivated team.
• You will develop your skills through real responsibility and exposure to leading marketing practices.

How to Apply

For any questions and to submit your CV, please email: with Digital Marketing Executive in the subject line.. Please also include:

• Your notice period
• Your salary expectations
• When you're available for an initial interview.

** NO AGENCIES PLEASE **

Job Types: Full-time, Permanent

Pay: £26,000.00-£28,000.00 per year

Benefits:

• Additional leave
• Bereavement leave
• Company events
• Company pension
• Free parking
• On-site parking
• Paid volunteer time
• Profit sharing
• Work from home

Application question(s):

• Do you live within 1 hour drive of Kettering, and able to attend the office min. 1 day per week?

Experience:

• Digital marketing: 1 year (required)

Licence/Certification:

• Driving License and Own Transport (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Kettering NN16 8XF