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Digital Marketing Manager

2 weeks ago

Fareham, Hampshire, United Kingdom 62091b7d-c518-423d-86b6-b6e789b27dde Full time £45,000 - £55,000 per year

Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Digital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.

As Digital Marketing Manager you will take ownership of all digital channels and deliver best-in-class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.

Key Responsibilities:

Digital Strategy & Performance

  • Own and manage all digital channels (website, social media, email, paid media)
  • Develop and execute strategies to maximize ROI across SEO, PPC, UX/CRO, and social campaigns
  • Monitor and analyse performance metrics, providing actionable insights

Agency Management

  • Collaborate with external agencies for SEO, UX/CRO, PPC
  • Scrutinise agency plans and challenge recommendations to ensure optimal results
  • Identify opportunities to bring certain activities in-house where feasible

Marketing Technology

  • Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
  • Ensure CRM and marketing automation workflows are optimised for conversion

Content and Social Media

  • Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
  • Manage website content and functionality to deliver best-in-class user experience

Reporting & Optimisation

  • Produce regular performance reports and dashboards
  • Continuously test and optimise campaigns for improved conversion and ROI
Requirements

  • Previous experience in digital marketing, with a proven track record managing multi-channel campaigns and working with agencies

  • Strong understanding of SEO, PPC, UX/CRO, and social media strategies

  • Hands-on experience with HubSpot Marketing Pro (or similar platforms)
  • Analytical mindset with ability to interpret data and make decisions
  • Excellent communication and stakeholder management skills
Benefits
  • Salary- £45,000- £55,000 Basic
  • Profit related bonus scheme
  • Monday- Friday- 7.30am-4.30pm
  • Office based role, but will offer flexibility to work from home when needed