Marketing Director

Performance Marketing Director

Consumer Services, Financial Services, Health & Wellness, Hotel Groups, Leisure, Luxury, Retail, Utilities, Telecommunications, Travel

Contract Type: Permanent - Full Time

Location:
London 2-3 days per week
, please only apply if you are willing and able to commit to 2-3 days a week in a central London office

We are looking for a
Performance Marketing Director
for a consumer facing client. The successful candidate will have an in-depth understanding of market trends, marketing technology, and commercial drivers. They will also have extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomes, alongside proficiency in web analytics and performance reporting, in a B2C environment.

*If you choose to apply please ensure to connect with
Suzie Walker | LinkedIn
and
Jeandre Kairuz
as we are only able to respond to 1st connections
*

Performance Marketing Director

Key Responsibilities:

• Define and execute the customer acquisition, upsell and marketplace lead strategy across web and app with the commercial ownership of critical KPIs including CPA, upsell, in-product leads and paid leads
• Lead forecasting and performance reporting across daily, monthly, and annual cycles - collaborate with finance and senior stakeholders to assess revenue impact and unlock growth opportunities
• Provide oversight on churn metrics and support retention strategies through performance insights and lead regular meetings with the team to deep-dive performance, unlock opportunities and understand the impact of strategic initiatives
• Drive new customer growth through paid media, SEO, affiliates, and partner channels and lead initiatives to understand value by customer type and channel; combining CPA and lead quality to optimise messaging and targeting. Oversee planning, execution, and optimisation of paid media campaigns (PPC, social, affiliates)
• Manage day-to-day agency relationships and multi-million pound performance media budget, ensuring ROI and strategic alignment
• Lead the SEO and Large Language Model (LLM) growth strategy, driving organic visibility and traffic through best-in-class optimisation, content and technical practices and prepare for the impact of LLMs on search behaviour and visibility
• Ensure the site delivers a best-in-class customer experience and lead quarterly optimisation roadmaps across web and app
• Drive a multi-product, cross channel experimentation and optimisation strategy that delivers sustained significant revenue growth
• Lead personalisation strategy, embedding data-driven targeting across the ecosystem
• Champion the integration of AI and emerging technologies to enhance media efficiency and prepare for the evolving search landscape driven by Large Language Models
• Partner closely with Brand, CRM, and Product Marketing to align acquisition and engagement strategies across the customer lifecycle
• Evolve enablement in line with market best practice and embed solutions within Marketing teams; ensure predictive data attributes and machine learning models are used to deliver best-in-class personalised experiences across all customer touchpoints
• Drive experimentation across NPD, feature releases, and customer journeys
• Define toolsets and agile practices for testing, working closely with tech and product teams

Performance Marketing Director

Qualifications:

• Team leadership in addition to being a collaborative team player with strong cross-functional influence
• Deep expertise in paid media and digital performance channels, plus extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomes
• Data and tech savvy - highly analytical with commercial and trading accountability - proficient in web analytics and performance reporting
• Effective communicator of forecasts and results to senior stakeholders; excellent negotiation, communication, and analytical skills
• In-depth understanding of market trends, marketing technology, and commercial drivers
• Skilled in managing agencies, suppliers, and media partners
• Strong budget ownership and spend optimisation experience
• Comfortable balancing multiple KPIs and strategic priorities
• Experienced in Agile methodologies and influencing product and design teams

Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Please ensure to connect with
Suzie Walker | LinkedIn
and
Jeandre Kairuz | LinkedIn
we are only able to respond to 1st connections

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing and digital/tech roles in FTSE 350 and private equity-backed companies.