Senior Brand Manager

About Us
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally's also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?
As a Senior Brand Manager, you will be the driving force behind shaping our brand identity and customer propositions. Your role is pivotal in creating a strong brand presence, establishing positive relationships with stakeholders, and driving strategic communication efforts. This position requires a visionary marketeer, a self-starter who is able to collaborate with a deep understanding of branding, proposition and go to market.

So, what will you be doing?
You'll serve as the architect of our brand identity and be directly responsible for shaping customer propositions that differentiate Bally's in a rapidly evolving, highly competitive global marketplace.

Role
This is a highly strategic role—not a campaign or marketing delivery position—best suited to visionary marketers who operate at the intersection of insight, brand, and long-term business strategy. As a senior lead in the team you'll be:

• Leading key brands or propositions for the business globally.
• Collaborating with cross-functional teams, including product, commercial, insight and research, to ensure alignment of brand and proposition strategies.
• Creating and owning the global brand strategy including all brand guidelines, responsible for keeping these updated and relevant for all teams
• Overseeing the creation of compelling marketing campaigns that communicate brand and proposition effectively across all channels and customer touch points.
• Monitoring market trends and competitor activities to inform strategic decisions and identify opportunities for brand growth.
• Owning global Go-To-Market initiatives, creating strong propositions that work globally working closely with market teams, planning & delivery and product.
• Writing clear briefs, inspiring project and creative teams to think differently and create market leading work.
• Collaborating and influencing brilliantly across the organisation.
• Managing the day- to-day creative agency relationships.
• Championing a customer-centric culture, ensuring a deep understanding of customer needs and preferences, collaborating with customer research and insight.
• Supporting and nurturing relationships with 3rd party brand owners, like Hasbro and Virgin.
• Playing a key role in ensuring we are raising the bar with our creative output – that's delivering better brand & proposition work connected across the customer journey and improving effectiveness.

And what are we looking for?

• Experience working for consumer brands or on propositions in brand led businesses, with experience in a senior brand management role. Service based industries and digital business are a must have and iGaming experience will be seen as a big positive.
• Proven track record of developing and executing successful brand and proposition strategies.
• Experience managing external and/or in house agencies.
• Experience brand planning that's driven growth and improved equity.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies.
• Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels.
• In-depth knowledge of digital marketing channels and techniques.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Excellent attention to detail.
• Demonstrable experience of building brands and creating marketing campaigns.
• Efficient, able to work at pace and prioritise tasks to meet tight deadlines.
• Self-starter – problem solver who likes to work with pace.
• Brilliant with creative teams balancing inspiration with strong creative judgement to deliver great work.

This Is What You'll Get
Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer:

• Annual leave
• Pension plan
• Health insurance
• Company share scheme
• Volunteering day· Home office allowance
• Wellness or Gym allowance

DNA / Values
At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back.

We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities
At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.