Freelance Copywriter

3 days ago

London Area, United Kingdom EVE LOM Full time

About EVE LOM

Founded in 1985 by renowned facialist Eve Lom, EVE LOM Skincare is built on the belief that radiant skin begins with the perfect cleanse. Since the debut of the iconic EVE LOM Cleanser more than 37 years ago, the brand has been dedicated to pairing high-quality natural ingredients with cutting-edge scientific innovation. Today, EVE LOM offers a portfolio of luxurious, effective, and award-winning skincare essentials loved by a loyal, global following.

Parent Company

In March 2021, EVE LOM was acquired by
Yatsen Global Group (NYSE: YSG)
—a leader in China's fast-evolving beauty landscape. With a digitally native, direct-to-consumer business model, Yatsen has built a disruptive platform that reimagines every stage of the traditional beauty value chain. The company connects with customers online and offline across all major Chinese e-commerce, social, and content platforms, bringing innovative beauty experiences to consumers in China and worldwide.

Role Overview: Copywriter

The Copywriter plays a pivotal role in shaping and elevating the EVE LOM brand voice across every consumer touchpoint—from product development and packaging to campaigns, digital communications, and retention. This role ensures that all written content reflects the brand's identity, tells compelling stories, and supports both emotional resonance and commercial performance.

The ideal candidate combines creativity with strategic insight, collaborating closely with NPD, Marketing, Brand, E-commerce, and Creative teams to develop narratives that strengthen brand equity and build deeper customer connection.

Key Skills & Experience

  • 5+ years of copywriting experience in beauty, luxury, wellness, or related sectors.
  • Strong understanding of skincare terminology, ingredients, and claims.
  • Ability to translate scientific and technical information into engaging, consumer-friendly storytelling.
  • Proven experience writing for packaging, campaigns, digital platforms, and editorial formats.
  • SEO writing expertise, with the ability to balance creativity with performance requirements.
  • Exceptional attention to detail and a refined sense of brand voice.
  • Comfortable collaborating cross-functionally with NPD, Brand, Marketing, Social, and E-commerce teams.
  • Ability to manage multiple briefs and deadlines in a fast-paced environment.
  • Highly collaborative, innovative, and consumer-centric mindset.
  • Passion for beauty, creativity, and building luxury brand worlds.

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