Retention Marketing Manager
1 week ago
About Us:
At YouGarden, we help people create beautiful outdoor spaces with the best gardening products and inspiration online. We're looking for a Retention Marketing Manager to keep our customers engaged, coming back, and loving our brand. A passion for gardening is a bonus, but your marketing expertise is what really counts.
What You'll Do:
- Lead email and digital campaigns that retain and delight customers.
- Build automation strategies and personalised campaigns to grow customer loyalty.
- Analyse customer data, segment audiences, and increase lifetime value (LTV).
- Collaborate with merchandising and acquisition teams to align campaigns with product launches and seasonal collections.
- Monitor engagement, churn, and Net Promoter Scores, using insights to drive improvements.
- Own creative content for retention channels, ensuring it's on-brand and compelling.
What We're Looking For:
- Experience in retention marketing for eCommerce.
- Proficiency in SQL, Power BI, or similar data tools.
- Hands-on experience with email/SMS marketing platforms, including automation and personalisation.
- Strong analytical, project management, and stakeholder management skills.
- Bonus: an interest in gardening and horticulture
Why Join Us:
- Help grow the YouGarden community and bring joy to gardeners across the UK.
- Work in a collaborative, innovative team.
- Competitive salary and benefits.
Apply Now:
If you're passionate about eCommerce retention marketing—and maybe love plants—come grow with us
Job Type: Full-time
Pay: From £30,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee discount
- Free parking
- On-site parking
- Sick pay
Experience:
- Marketing: 2 years (preferred)
Work Location: In person
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